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Microsoft, MLS Show Off Windows 8 App At Red Bull Arena
|Microsoft's John Daugherty
Before and during the game, 100 “brand ambassadors” displayed the product to fans, utilizing Microsoft’s Surface tablets. At halftime, executives from both parties to the deal spoke about the partnership and
|SUM President Kathy Carter
“Everybody wants information that’s easily digestible, and they want a deeper and richer experience,” Daugherty said. “MLS has made an effort to be the smartest sports league. Intelligence is a big part of soccer, and we provide cutting-edge technology, so it’s a perfect match.”
Among the other MLS executives in attendance were Commissioner Don Garber, President Mark Abbott and CMO Howard Handler.