Microsoft, MLS Show Off Windows 8 App At Red Bull Arena

Microsoft's John Daugherty
Photo by: CHRISTOPHER BOTTA / STAFF
Microsoft and Major League Soccer celebrated their new multiyear agreement this past weekend, with events on Sunday at Red Bull Arena in Harrison, N.J. While the Red Bulls played the L.A. Galaxy on the pitch, Microsoft and MLS showed off a Windows 8 app for the league to fans on the stadium’s concourse and to guests in an executive suite.

Before and during the game, 100 “brand ambassadors” displayed the product to fans, utilizing Microsoft’s Surface tablets. At halftime, executives from both parties to the deal spoke about the partnership and
SUM President Kathy Carter
Photo by: CHRISTOPHER BOTTA / STAFF
showcased the app. Those speakers were John Daugherty, director of marketing for Windows at Microsoft; Kathy Carter, president of Soccer United Marketing, MLS’s commercial arm; and Chris Schlosser, vice president of MLS Digital.

“Everybody wants information that’s easily digestible, and they want a deeper and richer experience,” Daugherty said. “MLS has made an effort to be the smartest sports league. Intelligence is a big part of soccer, and we provide cutting-edge technology, so it’s a perfect match.”

Among the other MLS executives in attendance were Commissioner Don Garber, President Mark Abbott and CMO Howard Handler.
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Microsoft, MLS, Christopher Botta, Soccer

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