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U.S. Olympic Committee Completes Turnaround With League Win
May 23, 2013 02:06 PM
The recognition was the culmination of a remarkable turnaround that began after it hired CEO Scott Blackmun in 2010 and began rebuilding an image badly damaged by Chicago’s failed bid to host the 2016 Olympics and a revolt among national governing body leaders.
In 2012, the organization added a host of new sponsors, negotiated a landmark revenue-sharing agreement with the International Olympic Committee and fielded a U.S. Olympic team that won the gold medal count at the London Games.
Blackmun said, “I’m shocked. It all stems from the fact that we’re rowing in the same direction. [USOC Chief Marketing Officer] Lisa Baird’s job on rebranding was nothing short of phenomenal. [USOC Chief of Sports Performance] Alan [Ashley]'s job in gaining credibility with the NGBs has been amazing. He’s making tough decisions about funding for them and they trust him to do what’s best for the USOC.”