SBD: Casey Wasserman Takes Over L.A.'s Olympics Bid SBD: NFL Criticized For Suspending Rice Just Two Games SBD: Michele Roberts Elected NBPA Exec Dir SBD: Bengals Owner Taking Back Seat In Running Team SBD: Most Papers Using "Redskins" Despite Resistance SBD: Jaguars, Panthers Unveil Stadium Upgrades SBD: NBA Players Set To Vote On New Union Head SBD: Rob Manfred Favorite To Succeed Selig SBD: Rockies Misspell Tulowitzki On Fan Giveaway SBD: At 74, Dolphins Owner Has No Plans To Retire
U.S. Olympic Committee Completes Turnaround With League Win
May 23, 2013 02:06 PM
The recognition was the culmination of a remarkable turnaround that began after it hired CEO Scott Blackmun in 2010 and began rebuilding an image badly damaged by Chicago’s failed bid to host the 2016 Olympics and a revolt among national governing body leaders.
In 2012, the organization added a host of new sponsors, negotiated a landmark revenue-sharing agreement with the International Olympic Committee and fielded a U.S. Olympic team that won the gold medal count at the London Games.
Blackmun said, “I’m shocked. It all stems from the fact that we’re rowing in the same direction. [USOC Chief Marketing Officer] Lisa Baird’s job on rebranding was nothing short of phenomenal. [USOC Chief of Sports Performance] Alan [Ashley]'s job in gaining credibility with the NGBs has been amazing. He’s making tough decisions about funding for them and they trust him to do what’s best for the USOC.”