2012 U.S. Grand Prix Wins Sports Event Of The Year

In less than three years, the U.S. Grand Prix went from almost never happening to being recognized as the Sports Event of the Year at the 2013 Sports Business Awards.

Conflict between the race organizers and the track developers in 2011 almost prevented Formula One from returning to the U.S. and hosting an event in Austin. But the parties were able to work through their differences, secure a spot on the F1 calendar and complete the construction of a new racetrack in less than a year. Organizers went on to sell more than 100,000 tickets and attract 265,000 spectators over a three-day race weekend. They managed traffic and logistics issues seamlessly and hosted an event that was applauded across the city, state and sport.

After accepting the Sports Event of the Year award, Circuit of the Americas President Steve Sexton said, “There was some doubt whether our project would happen, but we hustled and we had a great team and a great group of owners behind us the whole way. We embarked on a nine-month journey, pulled the construction together, pulled the race off amidst a lot of complicated logistics. Had a great group of fans. I’m really proud of the team that pulled this off.”

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