Momentum Worldwide Wins Best In Sports Event And Experiential Marketing

Rob McQueen, Momentum's executive vice president, was so startled his company won the award for best sports event and experiential marketing agency of the year, that he told one of his competitors, Epic Sports, on his walk up to the stage that his money had been on them.

"I was very surprised," he said.

 That said, Momentum was rewarded for what, by any standards, was a stellar year. The company put on activation for American Express at the U.S. Opens of golf and tennis, as well as the PGA Championships. The company's large experiential space for American Express at the tennis event allows fans to play, have their serve analyzed, use a tennis Kinect station and plan their day at the tournament.

 Momentum also represents UPS for its sports activation events. But McQueen says he is proudest of the agency's work for the U.S. Army.

 "It is a challenging time," he said, "to recruit for the army."



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