Momentum Worldwide Wins Best In Sports Event And Experiential Marketing
May 22, 2013 09:06 PM
"I was very surprised," he said.
That said, Momentum was rewarded for what, by any standards, was a stellar year. The company put on activation for American Express at the U.S. Opens of golf and tennis, as well as the PGA Championships. The company's large experiential space for American Express at the tennis event allows fans to play, have their serve analyzed, use a tennis Kinect station and plan their day at the tournament.
Momentum also represents UPS for its sports activation events. But McQueen says he is proudest of the agency's work for the U.S. Army.
"It is a challenging time," he said, "to recruit for the army."