Mixing it up at SEC Network announcement

Last week’s SEC Network announcement in Atlanta drew an interesting mix of executives. Among the companies represented at the news conference were SEC official sponsors AT&T, Dr Pepper, First Data, Golden Flake and Regions Bank. AT&T U-verse also was announced as the first operator to carry the channel.

There also were a couple of non-SEC sponsors who attended: Chick-fil-A and Coca-Cola, both of which have headquarters in Atlanta and are heavily invested in college sports. Chick-fil-A sponsors the bowl game in Atlanta and has a big ad spend with ESPN, while Coca-Cola recently signed on as an ESPN “GameDay” sponsor, which includes a seasonlong ad spend on college football.
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