SBD: Skip Bayless Makes Final ESPN Appearance SBD: Cavs-Warriors Best NBA Rating Since '90s SBD: Iger Discusses ESPN, Sports-Rights Deals SBD: HBO Debuts Bill Simmons' "Any Given Wednesday" SBD: Fox Praised For Second Year At U.S. Open SBD: UA's "Chef Curry" Shoes Selling Well SBD: Chiefs To Air Preseason Games In St. Louis SBD: NBA Finals Viewership Is Best Since '98 SBG: Puma Blames Defective Material SBG: SFR Signs Dimitri Payet As Ambassador
Mixing it up at SEC Network announcement
May 6, 2013 03:01 PM
There also were a couple of non-SEC sponsors who attended: Chick-fil-A and Coca-Cola, both of which have headquarters in Atlanta and are heavily invested in college sports. Chick-fil-A sponsors the bowl game in Atlanta and has a big ad spend with ESPN, while Coca-Cola recently signed on as an ESPN “GameDay” sponsor, which includes a seasonlong ad spend on college football.