Tebow Merchandise Goes From Best-Seller To Markdown List

Modell’s Sporting Goods CEO Mitchell Modell spoke with Fox Business’ “Markets Now” and said his store “sold 15,000 units” in the first week after the Jets acquired QB Tim Tebow. But during the NFL season, Modell said his store marked down adult Tebow jerseys from $100 to $20, something it had “never done.” Prior to Tebow’s release by the Jets on Monday, the children’s Tebow jerseys were selling for $70, but Modell said last night, “We literally marked them down 12 minutes ago to $10.” He added, “It’s the nature of the license business.”
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