Izod, Google party at the Masters

Izod golfer and two-time PGA Tour winner Scott Piercy (right) tries on Google Glass at the Izod Social Hub on Wednesday night.
Photo by: MATTER AND EDELMAN DIGITAL
This was Izod’s week to make a big splash in golf. The brand, whose golf ambassadors include Webb Simpson, Scott Piercy and Spencer Levin, jumped into golf this year and is using the Masters this week as its coming-out party. The word “party” was especially appropriate on Wednesday night in Augusta when Izod co-hosted an industry party at the Maxim Clubhouse, just across the street from the entrance to Augusta National.

Google also had a strong presence at the party, which included a live PGA Tour Google + hangout, featuring Izod golfers and Maxim models at the Izod Social Hub inside the clubhouse. Piercy also tried on the latest Google innovation, Google Glass, a pair of Internet-connected glasses.
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Golf, PGA Tour

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