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New 'It's Not Your Fault' Ad From Coke Coming During Tonight's Final

NCAA corporate champion Coca-Cola will unveil the last in the series of NCAA tournament-related “It’s Not Your Fault” spots tonight during CBS’s broadcast of the championship game. The March Madness campaign has been geared to attract a younger male audience. Tonight’s spot, “Video Games,” is a 60-second version of a 30-second spot that ran this past weekend.

Coke also is running a 30-second spot in the last ad break before tipoff tonight. That ad is typically full of highlights from Coke Zero’s Final Four concert on Saturday. The concert, held at Centennial Olympic Park, featured performers Macklemore & Ryan Lewis, Ludacris, Flo Rida and Muse.

Coke’s “It’s Not Your Fault” campaign was created by ad agency Droga5, New York.
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NCAA, Coca-Cola, CBS

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