SBG: Leeds United Set For Financial Boost SBD: Sources: Fox Keeps UEFA Champions League SBD: Winston News Bumps Ferrell Off "SportsCenter" SBD: Luukko Resigns From Comcast-Spectacor SBD: Executive Transactions SBD: Fox Sells Out Of Super Bowl XLVIII Inventory SBD: TWC Could Seek Record Fee For Dodgers RSN SBD: SB XLVIII To Be Most Expensive Ever SBD: Jeff Behnke To Be NBC VP/NASCAR Production SBD: Executive Transactions
May 22, 2013 09:20 PM
Reinsdorf: my funeral can't be any better than this. #sbjsba— Eric Fisher (@EricFisherSBJ) May 23, 2013
Jerry Reinsdorf says he should quote Yogi Berra: "He wanted to thank all the people who made this award necessary." #sbjsba— SBJ/SBD (@SBJSBD) May 23, 2013
Reinsdorf: I was so unpopular during '94 strike that I went to Motel 6 and they turned the light off. #sbjsba— Eric Fisher (@EricFisherSBJ) May 23, 2013
Jerry Reinsdorf: "I've been blessed to have the greatest people working with me." #sbjsba— SBJ/SBD (@SBJSBD) May 23, 2013
May 22, 2013 09:09 PM
Bodenheimer on Reinsdorf's achievements: "Not bad for a kid from Brooklyn." #sbjsba— SBJ/SBD (@SBJSBD) May 23, 2013
May 22, 2013 09:06 PM
Rob McQueen, Momentum's executive vice president, was so startled his company won the award for best sports event and experiential marketing agency of the year, that he told one of his competitors, Epic Sports, on his walk up to the stage that his money had been on them.
"I was very surprised," he said.
That said, Momentum was rewarded for what, by any standards, was a stellar year. The company put on activation for American Express at the U.S. Opens of golf and tennis, as well as the PGA Championships. The company's large experiential space for American Express at the tennis event allows fans to play, have their serve analyzed, use a tennis Kinect station and plan their day at the tournament.
Momentum also represents UPS for its sports activation events. But McQueen says he is proudest of the agency's work for the U.S. Army.
"It is a challenging time," he said, "to recruit for the army."
May 22, 2013 08:59 PM
hard to believe that this room at Marriott Marquis where #sbjsba is being held tonite used to be home of NFL Draft— Brian McCarthy (@NFLprguy) May 23, 2013
Judy Bonner: "The lights of New York City is something Mal would have loved this evening." #sbjsba— SBJ/SBD (@SBJSBD) May 23, 2013
May 22, 2013 01:47 PM
Here’s a great example, a story that Reinsdorf never has told publicly before:
When Major League Baseball was looking for a new home and owner for the Montreal Expos, Commissioner Bud Selig put Reinsdorf in charge. Reinsdorf suspected from the beginning that Washington, D.C., was the only market that could sufficiently support a team, but Selig discouraged it, knowing it would lead to a territorial brouhaha with Baltimore Orioles owner Peter Angelos.
“Don’t bring Washington to me,” Selig often told Reinsdorf. But Reinsdorf didn’t see an alternative. He looked at Portland. At Las Vegas. He even looked across the border to Monterrey, Mexico. None would work.
Reinsdorf talked to Virginia Gov. Mark Warner about Northern Virginia for months, and always Warner told him the same thing: Sit down in a room with me and we’ll strike a deal. But Selig wouldn’t hear of it. It dragged on for two years, until finally, seeing that the nation’s capital was the only viable choice, Selig relented.
Unfortunately, by that time, the economics in Northern Virginia had shifted. There no longer was the money for a ballpark. Reinsdorf would need to look within D.C. itself. The trouble was that if municipal leaders in D.C. knew that MLB had no other options, Reinsdorf wouldn’t have the leverage to negotiate a favorable deal.
“I was really up shit’s creek because I didn’t want the Washington people to find out [Northern Virginia was gone],” Reinsdorf said. “And yet I couldn’t lie. So what I kept telling the Washington people was that the commissioner does not want a team in Washington. Which was true. They never found out that we’d lost Virginia. If they had, we couldn’t have made the deal that we made.
“I knew [the new owners] would be successful if they could put a good product on the field because we made a good deal.”
May 22, 2013 09:33 AM
Twenty years later, Boyer, now the White Sox’s CMO, relishes the opportunity to tell the story.
His day began with an assignment. Steve Schanwald, the man who ran the franchise, asked him to help purge the office of some documents they no longer needed, including about 50 binders that contained the team’s marketing plan. A maintenance worker suggested they handle them the way they handled most of the trash, disposing of it in a compactor. But Schanwald worried that someone could still read the documents. He wanted them shredded.
The only shredder they had access to was in the building, about eight floors up, in the offices of Reinsdorf’s real estate investment company. In fact, it was in a conference room next to Reinsdorf’s office.
Reinsdorf was nowhere to be seen when Boyer set up shop, armed with 50 large binders. He had noticed the room had a television and a VHS player, so he brought along the highlight tapes from the Bulls’ three championships seasons. The shredder only took a few pages at a time. Boyer knew he’d be there for hours.
He had watched each of the three videos twice, and was contemplating going back for round three, when he noticed the smell of cigar smoke wafting in from nearby.
“I had made a mess of this conference room,” Boyer said, painting a vivid picture. “I had these big garbage bags, filled with paper, everywhere. I’m sure I had black ink all over me. All over my hands and face. I’ve got scissors and I’m hacking up whatever I can’t shred.
“And in walks, for the very first time, Jerry Reinsdorf. I hop to attention.
“Hi, Mr. Reinsdorf. I’m Brooks Boyer, new intern downstairs.”
“He says, ‘What are you doing?’
“I said, ‘I’m shredding the marketing plan.’”
“He said, ‘Is there not a faster way?’”
Reinsdorf didn’t wait for an answer. He shook his head, turned, and walked out.
In spite of the circumstances, Boyer was excited, so much so that he called his girlfriend, who is now his wife.
“I just met Mr. Reinsdorf,” Boyer said happily. Then he thought for a second. “He’s probably not going to like me.”
Turns out he did. Before he knew it, Boyer was heading corporate partnerships for the Bulls. Then he was director of the department. Then he moved over to head up marketing for the White Sox.
“If I had said that day, ‘Yeah, I’m going to be one of your key guys with the White Sox in 10 years,’ he’d have said, ‘No, you’re not,’” Boyer said. “But you get a chance here. This is a family business. And the one guy that sits at the top of both of these organizations has put people in positions that he trusts to do their job. I’ve heard Jerry say it 100 times. Put people in position to succeed.
“What more can you ask?”
May 21, 2013 01:57 PM
“In retrospect,” Reinsdorf says, “I wish I hadn’t.”
Reinsdorf cares deeply about who is admitted to the ownership ranks. There are several stories of him leading the blockage of team sales, and he says there are even more that never came to light.
One, Reinsdorf likes to say with a smile, led to the election of a U.S. president.
Reinsdorf was chairman of the ownership committee in the 1980s when Texas Rangers majority partner Eddie Chiles reached agreement to sell the team to Eddie Gaylord, whose holdings included a Fort Worth television station and a national cable network. Gaylord had no other ties to the Dallas area. Reinsdorf worried that he would use the Rangers to launch a superstation, as Ted Turner and his neighbors from the Tribune Co. had.
“In the economics of that time, if you owned a television station you could come out ahead by losing money on the team but making it good on the television side,” Reinsdorf said. “So I didn’t want Gaylord. I led that one. But Buddy (Selig, then the Milwaukee Brewers owner) was with me. If he hadn’t been I couldn’t have done it.”
After the league voted not to approve the sale, then-Commissioner Peter Ueberroth approached Reinsdorf with an assignment.
“OK, you got rid of Gaylord,” Ueberroth said. “But Eddie Chiles is 85 years old and he’s got to sell his team. You go find somebody.”
Reinsdorf found George W. Bush. He couldn’t afford the Rangers on his own, but Reinsdorf had a solution. He paired him with Richard Rainwater, a billionaire investor who was willing to put up the money but wasn’t comfortable with the public nature of ownership. “I got a guy,” Reinsdorf told him. Bush would be the front man; Rainwater would write the check. “And the rest is history,” Reinsdorf said.
“[Bush] invited me to a luncheon here about a year before his presidency ended,” Reinsdorf said. “There were a bunch of CEOs there. The cardinal [Cardinal Francis George of Chicago] was there. He said, ‘Before we get started, I just want you to know that I wouldn’t be president if it wasn’t for Jerry Reinsdorf.’
“At the time he wasn’t too popular,” Reinsdorf said, chuckling. “I wanted to go under the table.”
Microsoft's John Daugherty
Photo by:CHRISTOPHER BOTTA / STAFF
Before and during the game, 100 “brand ambassadors” displayed the product to fans, utilizing Microsoft’s Surface tablets. At halftime, executives from both parties to the deal spoke about the partnership and
SUM President Kathy Carter
Photo by:CHRISTOPHER BOTTA / STAFF
“Everybody wants information that’s easily digestible, and they want a deeper and richer experience,” Daugherty said. “MLS has made an effort to be the smartest sports league. Intelligence is a big part of soccer, and we provide cutting-edge technology, so it’s a perfect match.”
Among the other MLS executives in attendance were Commissioner Don Garber, President Mark Abbott and CMO Howard Handler.
May 20, 2013 04:45 PM
It will take the ACC and its media partner, ESPN, anywhere from two to four years to analyze whether to start a league-branded channel. That’s what ACC Commissioner John Swofford said today on ESPN 99.9 FM in Raleigh.
SportsBusiness Journal reported that live game rights owned by Raycom Sports and Fox Sports Net could be an obstacle for the ACC and ESPN. Raycom sublicenses 31 football games and 60 men’s basketball games each year through 2027, and Fox buys 17 of those football games and 25 of the basketball games for its regional sports networks.When asked specifically about the ACC rights currently owned by Raycom and FSN, Swofford said, “There are a number of things that will go into the analysis of whether to start a channel. We’ll spend the next two or three or four years analyzing this with ESPN to see if this is a viable business venture for them and for us.”
Swofford also reminded that the “SEC was in discussions about three years before reaching a decision” to start a channel, which launches in August 2014. “The great thing moving forward with our 15-member league is that we’ll have more television sets, more wired households and a greater population in our footprint than any other conference,” he said. “That bodes well for everything from television to recruiting.”
Buying back those games from FSN is not easy because those regional networks need live game content. ESPN and the SEC were unsuccessful in trying to buy back games from FSN for the SEC Network. But FSN’s package of SEC games runs through the 2014 season only and will not extend beyond that.
May 20, 2013 09:28 AM
Track thinks outside the pants with Charmin UltraStrong.
Photo by:TRIPP MICKLE / STAFF
But it was the signs that they delivered that message with that stopped people in their tracks.
The toilet paper brand cut a deal with Charlotte Motor Speedway to hang two enormous signs in the shape of men’s briefs with the words “Stop Skidmarks” above the Charmin UltraStrong logo and a trace of tire skidmarks. Needless to say, it caught people’s attention.A group of four race fans from Charlotte walked past sign after sign for brands ranging from Coca-Cola to the History Channel. They didn’t notice a single one of them, but when they got to the pair of men’s underwear, Curtis Foster, 17, slapped his friend Dino Murphy, 42, and pointed to the Charmin sign.
“That’s some big ass Depends,” Murphy said.
Foster later said there wasn’t a single other sign he noticed until he got to that one.
“That got our attention out of all of ’em,” he said.
The signs, which are located outside turns four and one, will be up all week and through the Coca-Cola 600 this coming weekend. The campaign was developed by Charmin’s agency, Publicis Kaplan Thaler. GMR Marketing negotiated the deal for the signs with Charlotte Motor Speedway.
They “Stop Skidmarks” message was so eye-catching that a photo of the sign caught the attention of ESPN’s Darren Rovell. He tweeted out the photo to his 347,000 followers, writing, “MUST SEE slogan by Charmin today at the Charlotte Motor Speedway.” It got picked up by at least one website, which underscored how a clever marketing message in today’s world can catch the attention of an audience far beyond the one in attendance at a sports event.
Charmin hasn’t committed to making similar racetrack deals later this year. If it does, it may need to reconsider the size and location of its signs. The one in turn four outside CMS blends into the white exterior of the facility. The one outside turn one isn’t big enough to be visible from the busy road outside the track.
They are big Depends, as Murphy said, but it wouldn’t hurt to make them even bigger.