• From Half Moon Bay: Seen and Heard at Thought Leaders Retreat

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    LISTENING, LEARNING AND PLAYING IN HALF MOON BAY: Innovation. Disruption. Taking big swings. The promise and peril of artificial intelligence. The threat of security lapses. And how you may only be allowed to drive a car for another 25 years. The speakers and discussions at the Thought Leaders Retreat presented by CSM and LeadDog were provocative and frequently frightening, but also offered optimism and ideas for facing an uncertain future. Most attendees – who were drawn from our classes of Forty Under 40, Game Changers and Champions honorees – began arriving Wednesday night at the Ritz Carlton at Half Moon Bay in California. Those early arrivals were the first to enjoy the nightly ritual of a magnificent sunset (usually around 8:30 p.m.) complete with a roaming bagpiper, drinks around the fire pits and a cool wind blowing off the Pacific Ocean.

    WHAT WAS SAID: We’ll be a bit circumspect about this. Thought Leaders Retreat is an off-the-record conference so that everyone in the room can speak their mind without fear that ideas, problems and plans will be revealed publicly. But there were plenty of takeaways that were not proprietary and will give you a good idea of the quality of the discussions. The speakers who had everyone buzzing had one thing in common: a certainty that we’ll see more changes in sports in the next ten years than we’ve experienced in the last 50.

    MALCOLM FRANK, Cognizant, executive vice president, chief strategy officer and chief marketing officer. With a precise eye and full understanding of the digital economy, Frank offered a sometimes chilling look at how artificial intelligence and machine learning will bring dramatic changes to the way we live. One of our favorites points from his presentation: Things sucking is the mother of all invention.

    JEFF COLE, director of the USC Annenberg School for Communication and Journalism. The professor examined the potential collapse of broadcast networks, how it will happen, the future of ESPN and what all of this means for sports. He spoke boldly of Amazon’s growth plans and said if the company’s leader, Jeff Bezos, wants sports programming, he will get it.

    KEVIN COMPTON, Radar Partners: The former owner of the San Jose Sharks gave a frank look at the future of technology, the challenges he faced in team ownership and the benefits of being able to manage down better than up. Abe Madkour asked Compton to elaborate on his principles of leadership, which include: never guess; silence is golden, insights are silver; managing down is more important; master the rhythm of anticipation; over-communicate in as few words as possible; and lead with a servant’s heart.

    DAVID HILL, Hilly Inc.: In a fun closer to the event, SBJ/SBD Champion (from the inaugural class of 2010) and long-time sports business leader Tony Ponturo interviewed TV production legend Hill, who was funny and frank about his upbringing as the son of a miner in Australia, his lack of a formal education, his years of collaboration with Rupert Murdoch and how even he can be afflicted with what he called “the worm of self-doubt.” One other takeaway that we had not given enough thought to: Hill was one of the earliest sports execs to realize the potential growth and impact of video gaming.

    DAVE and NATE CHECKETTS: The father-son duo offered an insightful lesson on generational similarities and differences just before Father’s Day weekend. The senior Checketts stressed how the financial scope of sports has changed while the younger talked about how he leans on his father for direction and advice, while using his own instincts to build his hot active wear company, Rhone.

    OTHER THEMES: SportsCastr.Live’s Kevin April gave a thoughtful look at the life of a serial entrepreneur. The quiet Canadian talked of the challenges of chasing funding and setting up a culture and organization … Virgin Sports’ Mary Wittenberg outlined the vision for that company’s sports festivals bringing people together and the desire to “help people be their healthiest and fittest.” She also complimented NBA Commissioner Adam Silver for his efforts in organizational diversity: “Great organizations have strong women in positions of leadership.” … Rugby International Marketing’s David Sternberg talked about efforts to grow rugby in the U.S. and the plans for next year’s Rugby World Cup Sevens at AT&T Park in San Francisco.

    FOCUS ON INNOVATION: We kicked off Friday morning with an hour-long group discussion featuring three lead speakers, Fuse’s Bill Carter, Visa’s Andrew Cohen and the Sharks’ Flavil Hampsten. The conversation, facilitated by Madkour, focused on challenges and opportunities in sports and the potential for disruption. Many people joined in as we passed a microphone around the room (though one of the benefits of the Retreat is that it is small enough that everyone can be heard). Among the comments were that many of the issues affecting the live fan experience could be fixed with better planning and communication between teams, venues and city leaders, and that there is a big push going on to attract more diverse talent to sports (but, Compton noted, sports today can’t match the salaries being offered in Silicon Valley). Other themes: Teams and properties, in general, are too locked into historical thinking and processes that prevent them from trying new approaches. And the sports industry needs to take bigger swings at key issues and push innovation.

    THE JOYS OF PLAY: We all took full advantage of the surroundings, from informal walks, runs or bike rides along the beach to organized activities around golf, tennis, hiking among the coastal redwoods, and wine tasting at a local vineyard. As always, one of the highlights of the Thursday night dinner was the presentation of awards for golf and tennis. In the golf competition, winners were Nick Carey, Christine Brown, Michael Brown, Dave Checketts, Nate Checketts and Adam Davis. In tennis, special recognition went to Mike Rosenblum, Eric Guthoff, Sternberg, Irwin Raij and Jennifer Duberstein.

    Also spotted: Ponturo taking a daily afternoon walk along the beach; Wittenberg, practicing what she preaches, returning from runs before each morning’s sessions; Davis running 8 miles on Wednesday afternoon, then reading a book on the lawn before being interrupted by Madkour, Dan Mannix, Wally Hayward and Ross Nethery, who were returning from a fierce battle on the tennis court (Spoiler alert: We switched partners after each set, and everyone who played with Wally won.); David Katz taking a private tennis lesson in preparation for what he predicted would be dominance on the court at next year’s Retreat.

    FAMILIAR FACE: Tony Wells, who is well known in the sports business, was spotted at the Ritz on Wednesday afternoon as he was taking in a different conference in his current role at CMO of Schneider Electric.

    RECONNECTING: Madkour and Nethery met former colleague Tripp Mickle for lunch before the conference started. Mickle, who many of you know from his work at SBJ, now covers Apple for the Wall Street Journal.

    FOOD, WONDERFUL FOOD: We heard more than a few people say that the food was among the best they’ve had at a conference. Our Thursday dinner, set up on the lawn among the fire pits and looking out at a glorious sunset over the ocean, featured the Ritz Carlton’s “Farms of Half Moon Bay” selections. The menu was much too extensive to list in full, so here are five of our favorites: Pepper crusted Brandt Farms New York strip, Bellwether Farms agnolotti, Sonoma foie gras mousse, Princeton Harbor sea bass and Pescadero Farms blood orange cremeux.

    NEXT YEAR, A BIGGER NOTEBOOK: We took more notes at this conference than at any other we can remember, and were told that others did the same. Our goals were to expand minds, spark creative thinking and strengthen relationships, and we think we can put a checkmark by all three. If we didn’t see you at this year’s event, we hope you’ll join us next time.

  • Live from Chicago! Day 2 and farewell from the 2017 Brand Engagement Summit

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    WHAT WAS SEEN AND HEARD: Hope from Gen Z – their likes, their thoughts and their recommendations; it’s all about the story; a lot of talk of being “authentic”; A-B delivers the goods (cold beer) during the day and hitting the streets of Chicago on a great night. Those were the themes from Day 1 of the Intersport Brand Engagement Summit. Today’s highlight: A rare public appearance by Formula One’s Chase Carey, who will be interviewed by Intersport CEO Charlie Besser, as the two have a relationship dating back nearly 20 years. The Summit ends with panel discussions on one of the most talked about themes of Day 1, the promise and opportunities around esports.

    IT’S ABOUT THE STORY: The conference opened Wednesday with a keynote from branding expert Adrienne Weiss on creating a relevant brand voice. It’s almost never about the product, she said. Instead, it’s about experiences, and the emotions that consumers feel in connection with your brand. “There are so many mistakes,” she said. “Too many focus on the commodity, and talk about the product directly and miss the emotional connection. The brands that don’t make it are just not going to the right side of the brain.” Read more from Weiss on bringing brands to life.

    GEN Z MIND MELD: Northwestern journalism prof Candy Lee led a fascinating discussion with a group of Gen Z students who set the tone for much of the discussion during the rest of the day. Giving great insight into everything from how they watch sports to which social networks they use, the six students on the panel drew many more questions from the audience than we had time to answer. A few of our favorite moments from the panel:
    NU student Garrett Jochnau, a youth camp counselor, on 10-year-olds: “They are obsessed with personal brands. These guys are bandwagon fans when it comes to teams and when it comes to players. I wouldn’t be surprised if next year they all come to camp with Big Baller Brand shirts and shoes.”
    DePaul student Kelsey Horvath on Snapchat: “I use Snapchat every morning. It’s the first thing I look at because in one place you can get CNN, the Economist, the Daily Mail and ESPN all in one place. It tells you the top stories that happened the day before.”
    On the one thing the sports industry needs to do a better job of, four identified engaging/personalizing, while two said in-stadium Wi-Fi. Look for more from the panel in today’s SBD.

    DIVING INTO SOCIAL: We took a slightly different approach to our social media discussion on Day 1, first presenting an overview from MVPIndex’s Kyle Nelson, then offering short, one-on-one interviews with Twitter’s Laura Froelich, Instagram’s Brandon Gayle and Facebook’s Kevin Cote. Nelson laid out some of the social success stories from big brands around the NFL’s past season (hint: Nike, USAA and Bud Light), and then the social execs weighed in on some of the hot topics facing the industry and their particular platforms. Among the comments: Froelich, on trying to constantly change: “[White Sox owner Jerry] Reinsdorf last night was saying that you need to really focus on competing against yourself. We’re always competing against ourselves and making our platform the best that it can be. We’re continuing to stake our claim that Twitter is where people come to find out what’s happening in the world." Gayle, on what makes the best content: “[Consumers] want it from the athletes first, whether it’s Neymar behind the scenes going live after practice with FC Barcelona, or Serena Williams doing karaoke on her patio in her tennis outfit, clearly wearing a Nike outfit and drinking a Gatorade, weaving in that brand integration.” Cote, on how the role of content has changed: “When I talk to teams, it’s about making sure you understand that the digital and marketing department … those can now be revenue-generating departments. Whereas maybe five or ten years ago they were mostly just cost centers.”

    Cote, by the way, made the most of his time in Chicago, grabbing meetings with both the Cubs’ digital teams and Dan Moriarty, the digital director at the Bulls, who was also in attendance. But Cote will escape back to the west coast on Thursday in time to see his former employer, the Warriors, host the Cavs in Game 1 of the NBA Finals. His prediction? Warriors in five.

    MIXING SPORTS AND POLITICS? Pro Football HOF President David Baker is always good to have in the house. Brimming with energy and a large presence, he’s an audience favorite. After his appearance on stage with Johnson Control’s Don Polite, Baker had to miss the rest of the conference to fly to Columbus, where he was scheduled to meet with a VIP outside of the sports world, Ohio Gov. John Kasich. On the agenda at the Statehouse is a proposed $27 million upgade to Interstate 77 that goes right by the HOF in Canton.

    THIS BUDS FOR WHO? Let’s just say MSG’s Ron Skotarczak and AB/InBev’s Eelco van der Noll caught a full ballroom by surprise when, at the start of their panel discussing the recent renewal between the two companies, Scotarczak interrupted moderated Abe Madkour and said, “It looks to me like everyone could use a beer. Who could use a beer?”  The crowd cheered, the doors were opened and buckets of Budweiser products on ice were rolled in and handed out, all to the music track, “Go New York, Go!” No word on whether there was a two-drink limit. And, yes, it was only a little after 4 Central time, but it was 5 o’clock somewhere.

    A TRADITION CONTINUES: Charlie and Rebecca Besser again graciously opened their lovely North Dearborn Street home in Chicago for the traditional BES Speaker Dinner, and more than 70 guests attended. The striking home has been a set of such TV show filmings as “Empire” and the film “Jupiter Ascending,” among others. Cocktails and appetizers were served on the outdoor patio, as guests munched on a tilapia ceviche, bbq sliders and shredded pork on crispy tortillas. Inside, guests split up over seven tables and dined over mixed salads, filet and fish and peaches a la mode.  Among those attending were SBJ/SBD’s Richard Weiss and Madkour, A-B/In Bev’s van der Noll, Seaters’ Chris Burggraeve, Umbel’s Dave Cedrone, AT&T’s Ryan Luckey, Weiss, Froelich, Dr Pepper’s Blaise D’Sylva, Gillette’s Greg Via, Polite, former NFL player Sedrick Ellis, IPG360’s Jeff Markes, Cuisine Concepts’ Wayne Kostroski, and from Intersport Bryan Graybill, Jason Langwell, Drew Russell, Steve Stroud, Shannon Dan, Tom Buerger, Stacy Warwick, Kurt Melcher and others.

    ON-SITE LEARNING: We’ve got students from DePaul University and the University of Central Florida helping us run the event. Be sure to say hello, if you get a chance. You may be working with (or for!) them one of these days. Our volunteers: From UCF, Christopher Chennault and Katie Decker; from DePaul, Zoe Schmerin, Kawan Marcellus Goncalves and Misheel Tserenbat.

    QUOTES WE LIKED
    “I like to think of it like the Wizard of Oz. The whole world is black and white until the minute they step into Oz, and then it’s full color. What are the things you can do that help that change when a fan, guest or consumer crosses a portal?” — Weiss

    SOCIAL ANIMALS: Thanks to everyone following — and contributing to — the chatter from the conference. By late in the day, we had almost 250 tweets using the hashtag #SBJEngage, and about 1.19 million impressions. Many thanks to frequent tweeters such as @OhMissMadelyn, @2babies1bar, @NicholasEber, @IntersportBuzz, @cristanmckinlay, @IMR and @ShannonDan. You can follow us on Twitter @SBJSBD, and also check out our Facebook and Instagram pages.

    A few tweets that caught our eye:

    @OhMissMadelyn: When @budlight passes out beer at #SBJEngage ... that's a brand that understands partnership activation and how to engage with consumers
    @zim_az: Fantastic session @sbjsbd #SBJEngage from @CandyLeeMedill. Follow up panel with Gen Z panel is incredibly insightful. Well done!
    @MktShareSports: What we heard: Sponsorships must drive sales! Creative w/o strategy is just art! No more cookie cutter deals!
    @njh287: So much good stuff from this Gen Z panel at #SBJEngage, it seems. Includes their desire for personalization, connectivity, active engagement
    @ShannonDan: Multiple mentions of the shift from team loyalty to player loyalty today at @IntersportBuzz #sbjengage
    @2babies1bar: Mobile can turn a piece of paper into a goldmine of information-up to a 1000 data fields people WANT to give you @ChrisBurggraeve
    @STATSEngage: Let's chat #fanengagement between sessions at #SBJEngage. Or, we can talk about the #NBAFinals, that's the beauty of working in sports!

    AND THE WINNERS ARE: Event sponsor Umbel collected business cards during the ticket pick-up before the White Sox game on Tuesday, then held a drawing yesterday. Umbel’s winners: $100 winner: Krista Olson; $50 winners: Ashley Oaks, Bill Renick, Caroline Acosta and Ron Skotarczak; $25 winners: Norris Scott, David Portney, Veronica Rivero and Chuck Johnsen.

    NETWORKING AND MORE: Thanks to STATS for hosting a cocktail reception after Day 1 during which everyone got their hands on one of Canada’s most successful hockey brand activations – Budweiser’s Goal-Synced Glasses. Then, later in the evening, the Chicago Blackhawks hosted a reception at the RAISED Rooftop Bar. It was a great night to be outdoors in downtown Chicago.

    FULL COVERAGE IN SBD: Be sure to check SBD today and tomorrow for more writeups from the panels and presentations.

  • 31 BES Day 1

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    EVENING AT THE BALLPARK: “Don’t make a decision until you have to,” White Sox owner Jerry Reinsdorf told about 300 conference attendees after they loaded into three buses at the Renaissance Chicago Downtown on Tuesday afternoon for the ride over to Guaranteed Rate Field, where the White Sox were hosting the Red Sox. During an interview with Executive Editor Abe Madkour, Reinsdorf was open, honest and funny as he talked about his experience, gave advice and even weighed in on the Michael Jordan/LeBron James debate. When it comes to making a difficult decision, Reinsdorf said, “If you wait, very often more facts become available to you, and facts are what you need in order to make a decision. You can’t procrastinate to the point where it’s too late to make a decision, but too soon means you may not have enough facts.”

    ON AND OFF THE FIELD: Longtime former White Sox ace Chris Sale, now with the Red Sox, ran out to the mound and was greeted with a standing ovation in a classy act from the White Sox faithful. What many thought would be a pitchers duel was anything but, as Sale gave up more runs than he had all year… In addition to seeing the return of Sale, attendees gathered for an on-field photo and were treated to a meet-and-greet with former White Sox player Harold Baines, who is not only in the Baltimore Orioles Hall of Fame, but was immortalized with a bronze sculpture at Guaranteed Rate Field.

    THE GREAT DEBATE: We’ll admit that Reinsdorf may be a little biased, but he made some good points on the debate over which NBA player is the greatest of all time. His take: “I think it’s a fair discussion about LeBron – is he the second-best player in basketball history or was Oscar Robertson? There’s absolutely no question who the best player was. [Jordan] was the best offensive player of his time. He was the best defensive player of his time and he was a coach on the floor. There has never been another Michael.” Look for more of our conversation with Reinsdorf in today’s SBD.

    FOOD, BEER, BASEBALL … WHAT’S NOT TO LIKE? Conference attendees filled much of the spacious Terrace Suite at Guaranteed Rate Field, where they enjoyed plenty of food and beverage options before and after Reinsdorf spoke. Before the main meal, soft pretzels and a nacho bar were available, and a bar served beer and wine as the crowd dispersed between the tables set up inside and the rows of seats stretching across the outfield. The menu included roasted vegetables, Italian chopped salad, oven roasted potatoes, barbecue pulled chicken, grilled Caprese squares and slow roasted prime rib. Those who saved room for dessert enjoyed ice cream sundaes served in miniature plastic White Sox helmets. Food and beverage was handled by Levy Restaurants. Baines, whose No. 3 jersey was retired by the White Sox in 1989, spent part of the evening signing autographs, taking pictures and getting to know many in the room who remembered his playing days well. Once everyone finished eating, the four rows of outside seats quickly filled up, with temperatures in the mid-60s and strong offensive showings by both teams making for an entertaining contest. Both teams enjoyed big second innings, with Boston leading 4-3 after two. But the visitors added three more runs in both the third and fifth innings for a 10-6 lead en route to a 13-7 win. Sale got the win for the Red Sox in his return to Guaranteed Rate Field.

    FACES IN THE CROWD: Among the BES crowd that took in the pre-game reception or enjoyed the game were members of the White Sox, including Reinsdorf, CMO Brooks Boyer and Senior VP/Communications Scott Reifert. Others spotted were MillerCoors’ Adam Dettman, AT&T’s Ryan Luckey, LeadDog’s Jamey Sunshine, Ascendent Sports Group’s Gordon Kane, MSG’s Ron Skotarczek, Twitter’s Laura Froelich and Intersport’s Steve Stroud and Shannon Dan.

    PRE-GAME WARMUPS: Event sponsor Umbel hosted a ticket pick-up and welcome reception before the game in the hotel’s Grand Ballroom foyer. Umbel collected business cards for some giveaways that will be announced today at the conference.

    NOW ON TO THE CONFERENCE: The theme over the next two days is simple: connecting with sports fans in multiple environments and through multiple platforms. From mobile marketing to engagement in and outside of sports venues, to breathing life into the fan experience and connecting with millennials, it will all be about engagement and connections. Other highlights will include one of the first public speaking appearances at a U.S. conference from new Formula One Group CEO Chase Carey, who will sit for an interview with Charlie Besser, a longtime Chicago leader and CEO of event sponsor Intersport. Finally, the event caps off with a focus on connecting with consumers through esports and the brands and platforms successful in that space.

    ON TAP FOR TODAY: We’ll spend a lot of time today talking about how brands can reach fans, regardless of the age of the fans and where they are watching sports. Northwestern professor Candy Lee will talk with a group of Gen Z fans about how they consume sports and what they want to see from their favorite brands and teams. Then we’ll have a social media module that will start with MVPIndex’s Kyle Nelson outlining his findings on fan engagement, leading into discussions with executives from Twitter, Instagram and Facebook about the latest from their platforms. Later in the day, Madkour will lead panels on mobile-first marketing and the future of fan engagement. Adrienne Weiss will get us started with a look at creating an authentic brand voice, and we’ll feature several brand showcases that will take us behind some of the deals that were made in the last year.

    GATHERING SPOTS: After the final session of the day, Stats will host a reception that will showcase one of Canada’s most successful hockey brand activations: Budweiser’s goal-synced glasses. Then, after you get back from dinner, the Blackhawks will host an evening reception from 9 to 11 p.m. at the hotel’s Raised Rooftop Bar.

    YOGA AT DAYBREAK: Women at the conference are invited to a Rise & Grind yoga session on Thursday morning from 6:30 to 7:30 at the Under Armour Brand House at 600 N. Michigan Avenue. (We’re telling you this in today’s email because we will probably still be asleep when this happens tomorrow. For your humble email correspondents, rising and grinding generally means making the coffee while half awake.) Attendees will get a 20 percent discount on UA merch and a complimentary grab-and-go breakfast. For more info or to RSVP, contact Intersport’s Lauren Varnas or Jamie Litoff. Mats will be provided, but bring your own towel (or buy one with your 20% discount!). BTW, the UA house is about a half mile — a 12-minute walk — from the conference hotel.

    CONFERENCE COORDINATES: All networking activities and sessions will take place on the second floor and in the grand ballroom. Registration and exhibits open at 7:15 CT, and the conference starts at 8:15. You can find all the information you need on our conference app. And, yes, everyone talks about the weather, but it was a fantastic warm, sunny day on Tuesday in Chicago and the next two days look great. Few things are better than summer in Chicago.

    SHARE YOUR THOUGHTS: If you’re in the room today, we hope you’ll contribute to the conversation. You can send questions to our session moderators by using the Brand Engagement Summit app or by texting ‘SBJSBD’ to 22-333 to join our session. If you are posting tweets or photos, be sure to use the conference hashtag: #SBJEngage. We will recognize the most active and engaging users over the next two days.

    FOLLOW OUR FEEDS: Follow all of our social media posts throughout the conference using our Twitter, Facebook, LinkedIn and Instagram feeds.

    FROM OUR SPONSORS: In addition to items noted above, stop by the ProSuite booth for a chance to win a Series 2 Apple Watch or an Amazon Dot, and charging stations are available in the exhibit foyer, compliments of Brightbox.

  • Live from Dana Point: Forty Under 40

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    GET THE PARTY STARTED: About 400 people packed into the Pacific Ballroom at the Monarch Beach Resort at Dana Point, CA, last night to celebrate the 2017 class of Forty Under 40. The event was hosted by ESPN personalities Julie Foudy and Molly McGrath. For only the second time in the event’s 18-year history, all 40 of the honorees attended. As has become tradition, Publisher Richard Weiss welcomed the crowd and asked all of the previous winners to stand. There were 35 past winners in attendance, and five Hall of Famers (3-time winners).

    Then Executive Editor Abe Madkour gave his monologue to toast (and roast) members of this year’s class. Some of his biggest laugh lines:

    — The Big Ten has six honorees, including four (the most) from the Univ. of Michigan. Just one tonight from Ohio State: Martin Jarmond. Wow! Wait a minute. The Michigan Wolverines have beaten the Ohio State Buckeyes. That doesn’t happen very often.

    — It’s possible Tim Zue of the Boston Red Sox is the smartest guy here: high school valedictorian (his class size was about 10, but still …), mechanical engineering grad from MIT, worked at Bain Capital. You’d think this is one interesting guy and I guess he is. He lists among his hobbies “gift wrapping.” … Pretty exciting.

    — Comfort, Texas, population 2,300 -- that’s where Jimmy Bruns of GMR Marketing is from. Little different upbringing. His high school had two mascots – boys were the Bobcats, girls were the Deer -- true story. … Jimmy’s high school is so small, they used the same car for Driver’s Ed and Sex Ed.

    There were a lot of other fun lines. Production credits for this year’s monologue go to Madkour, Moss and Bounds.

    ON THE GUEST LIST: Here are some of the people we spotted last night: Seth Abraham; David Abrutyn, Bruin Sports Capital; Denis Braham, Winstead; Jerry Cifarelli, ANC; Daniel Cohen; Chad Estis, Dallas Cowboys; Bill Duffy, Aspire Group; Darren Eales, Atlanta United; Greg Economou, Ticketmaster; Ricardo Fort, Coca-Cola; George Foster, Stanford; Tom Garfinkel, Miami Dolphins; Kit Geis, Genesco Sports Enterprises; Peter Guber, Golden State Warriors; Marc Jenkins, Learfield; Chris Klein, LA Galaxy; Mark Lev, Fenway Sports Management; Burke Magnus, ESPN; Bernie Mullin, Aspire Group; Scott O’Neil, Prudential Center, Devils and 76ers; Len Perna, Turnkey Sports & Entertainment; Michael Rubin, Fanatics; Jared Smith, Ticketmaster; Gary Stevenson, MLS; Mike Tomon, Legends; and Kevin Warren, Minnesota Vikings.

    SOUNDTRACK TO THEIR PERSONAL MOVIE: Forty Under 40 winners get to select the music that plays when they take the stage to accept their award, and every year we highlight a couple of our favorites.

    Seth Bacon, MLS — Viva Las Vegas, by the King (that’s Elvis, for you younger folk). How can you not like that?

    Connor Schell, ESPN — He didn’t really get his song played because he got a special introduction for being this year’s lone inductee to the Forty Under 40 Hall of Fame. But his selection? “My Shot,” from the soundtrack to Hamilton.

    For those scoring at home, the most popular artists for last year’s class were AC/DC and JayZ, with three each. This year, it was Springsteen and Kanye, also with three each. 

    FAMILY AFFAIR: We say this every year, but it bears repeating: While we don’t have room to name all of the attendees, we’re proud of how much of a family event this has become, and of all the friends and supporters who join in and show up to support their loved ones. For almost an hour after the show, friends and family were posing with winners for photos on the stage. That kind of enthusiasm is great to see.

    ON THE MENU: For those who keep up with such things, the banquet menu included grilled Kobe flank steak and a dessert dark chocolate Charlotte, berry compote, white chocolate Chantilly and chocolate almond crunch.

    HERE AND THERE: United Entertainment Group President Sports/Experiential Mary Scott spent the Thursday afternoon break getting a blowout at the Drybar Dana Point. GMR Marketing’s Zaileen Janmohamed stopped by there later in the day. … GMR Head of Global Sports and Entertainment Consulting Adam Lippard was just glad to be on the ground, having arrived straight from Tokyo this afternoon, where he was advance scouting the 2020 Olympics. … University of California senior associate athletic director and chief revenue officer and Forty/40 awardee Ashwin Puri was enjoying the waves and sun at the Monarch Bay Beach Club Thursday afternoon, where Jeff Marks (not coincidentally a Cal alum) was hosting Puri and others at a reception for his new Innovative Partnerships Group. Also on hand were L.A. Clippers Director of Strategic Partnerships Erin Prober and MStyle Marketing Principal Rob Striar. … W Partners CEO Wally Hayward, upon leaving Dana Point yesterday following the conclusion of the ’17 CAA World Congress of Sports, was already looking ahead to the next big event on our event calendar: the ’17 Sports Business Awards on May 24 in New York. “Hopefully Tom Ricketts will be flying the ‘W’ that night on Executive of the Year,” Hayward said of the Cubs owner, while also referencing the team’s now seemingly ubiquitous symbol of victory. Ricketts is a nominee in that category, and the Cubs are also up for team of the year. … Much like Day 1 of World Congress, Day 2 showed some strong sock game among the panelists. In particular, NBA Kings President Chris Grangers striped socks were the team’s purple and gray. … We were a little sad to see Turnkey Sports & Entertainment CEO Len Perna retire the white tuxedo blazer he sported for several prior Forty Under 40 banquets, which brought some old-school flair to the annual event. … Ticketmaster North America President Jared Smith attended last night, in particular to support former colleague and ’17 honoree Cole Gahagan, now Fanatics CCO.

    WRAPPING UP WORLD CONGRESS: The final day of the ’17 CAA World Congress of Sports opened with a soccer panel of three industry veterans: MLS’ Don Garber, U.S. Soccer’s Sunil Gulati and FIFA/CONCACAF’s Victor Montagliani. The crowd in the full ballroom was as engaged as at any time during the event, peppering moderator Abe Madkour with questions for the panel. We followed that with a look at the LA 2024 Olympic bid, a deep dive into the fan experience and a revealing discussion about the making of the Oscar-winning documentary, “O.J.: Made in America.”

    Some highlights from the day:

    Garber, on how a World Cup in the U.S. would affect soccer: 
    “Major League Soccer came out of the popularity and legacy of the ’94 World Cup. Think of where we are 23 years later. We hope we’ll have a nine-year runway to take that and supersize it and work around that opportunity post-World Cup to build something bigger, better, stronger for all our stakeholders.”

    Montagliani, on the negotiations among the U.S., Canada and Mexico around the three-country bid for the 2026 World Cup: “For once everyone looked at it from a game or region perspective instead of playing your house card. We took a holistic view of the tourney and the region, and think collectively this is in the best interest of football for the region.”

    On Day 1, Steve Cannon of the Atlanta Falcons said that anyone selling an $8 hot dog to fans has lost their way. Our fan experience panel didn’t buy that, with Chris Granger, president of the Sacramento Kings, responding, “It depends on the hot dog. It depends on the quality. We have a different approach to food. It is not just about price sensitivity …”

    TRUMP CARD: Earlier this week, we predicted a lot of mentions of the Trump administration and its potential to influence sports. There wasn’t as much talk of politics as we expected, but it did come up during the first two panels of Day 2. Asked about dealing with the administration, Montagliani said, “It doesn’t matter if it’s a World Cup or the Olympic Games, you’ll always have to deal with an administration. With all due respect, it doesn’t matter if it’s this administration or another one. You have to deal with it. It’s part of our job.” LA Olympic bid chair Casey Wasserman followed up in the next session: “We started this process and there was one president. There may be another one when we finish this process. Those things come and go. We are one step removed from being a political entity. We think that’s a good thing. Sports and politics don't usually mix very well. Through a change in the president, we have stayed consistent with mostly the same people. We will continue that until we host the games.”

    DOUBLE DUTY: ESPN’s Connor Schell was on stage twice yesterday: First, he joined the network’s NBA Countdown host, Michelle Beadle, in the final session of the conference to talk about the making of the documentary “O.J.: Made in America.” Then last night he accepted his third Forty Under 40 award, joining an exclusive group of three-time winners in our Hall of Fame. And speaking of Forty Under 40 Hall of Famers, we had three others on the World Congress speaker faculty this year: Mark Tatum, NBA; David Preschlack, NBC Sports; and Casey Wasserman, Wasserman.

    LATE BOOKING: Forty under 40 winner Tobias Sherman spent some of the cocktail hour trying to book a last-second room at Mammoth Mountain for a ski weekend without the twins. But the prices we're going up by the minute.

    RUNNING ON EMPTY?: Strong effort by U.S. Soccer’s Gulati, who didn’t arrive to Monarch Beach until 3am Thursday morning due to runway issues at Kennedy Airport. He was still bright-eyed and lively for the first panel at 8:30am.

    ON TARGET: ESPN Exec VP/Programming & Scheduling Burke Magnus said during Day 1 of the CAA World Congress of Sports he had “high expectations” for a stronger “Monday Night Football” slate this year, and last night’s release of the ’17 NFL schedule proved him correct. This year’s “MNF” slate includes appearances by most of the NFL’s most popular teams, including Dallas, Pittsburgh, Green Bay, New England, the New York Giants, and Denver twice. ESPN is particularly enthused with the schedule including nine divisional matchups, more than twice the four on its ’16 schedule. Even with ESPN’s improved schedule, NBC’s “Sunday Night Football” remains a powerhouse, with the Cowboys, Steelers, Packers, Patriots, and Giants each scheduled for three slots there.

    WHO YOU KNOW: Since sports is the biggest "who-you-know" business in America, the relationships between Forty Under 40 honorees are complex and varied. Some are even academic. Pepsi's Justin Toman and Visa's Kate Johnson were in the same class at the University of Michigan (2001). The Atlanta United's Ann Rodriguez was a 1999 Princeton classmate of 2016 Forty/40 honoree Dana Rosenberg … Speaking of academics, UPenn Prof. Ken Shropshire, the longtime director of the Wharton School's Sports Business initiative, was soaking up knowledge and SoCal sunshine at WCOS, just days prior to teaching his last class Monday after 31 years at the Ivy League institution. When the semester ends June 30, Shropshire will officially gain professor emeritus status, but he insists retirement from the business altogether is NOT in his immediate future.

    SOCIAL ANIMALS: A big thank you to everyone who kept the conversation going yesterday. We had almost 600 tweets by the end of the half day, and 5.8 million impressions. Special thanks to our most frequent tweeters: Larry Chiang - @LarryChiang; Jeff Yocom - @JeffYocom; Jim Kadlecek - @Jim_Kadlecek; Laura Froelich - @Laurafrofro; Joe Favorito - @joefav; and CUSportsBiz - @CUSportsBiz.

    Among the tweets we liked:
    @caseywasserman: Thanks to @BenFischerSBJ for a great conversation about @LA2024 with @ScottBlackmun at #SBJWCS!
    @ThisIsBrooke: Great 2 days at #sbjwcs. Fun theme: Execs cite their kids as teachers for digital platform trends, infuse learnings into business strategy.
    @JimRenne: Thanks @sbjsbd for this year's CAA WCS! Great discussion, seeing old friends and making new friends, exchanging ideas: Be TRANSFORMATIONAL!

    SIGNING OFF FROM DANA POINT: We hope our morning emails have given you a sense of the feeling and vibe from our week in California. As always, we welcome your thoughts, questions and comments! Have a great weekend. We know we will!

  • Live from Dana Point: World Congress Day 2

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    NOT THE END OF THE WORLD AS WE KNOW IT: The sky is not falling. Chicken Littles, go back to your corner. It’s just a different day and different ballgame. The best will adjust. The slow will not thrive. That was the takeaway from a high-energy Day 1 at the CAA World Congress of Sports at Dana Point, CA, where the sun was bright, the sky was blue and the views of the Pacific Ocean were brilliant.

    PLACE TO BE: About 800 people filled the Monarch Beach Resort’s Pacific Ballroom to open the Congress on Wednesday, and the room stayed full throughout the day for a lot of thought-provoking discussion. We’ll convene this morning for the final half day of the conference. Registration opens at 7:15am PT, with the opening panel at 8:30. The weather forecast today calls for sunny skies and a high of 71. It doesn’t get much more classic California than that.

    WHAT TO EXPECT TODAY: Our lineup includes an in-depth look at the state of soccer, with MLS’ Don Garber, US Soccer’s Sunil Gulati and CONCACAF’S Victor Montagliani; a discussion of the prospects of the L.A. 2024 Olympics effort with L.A. bid chair Casey Wasserman and the USOC’s Scott Blackmun; and discussions about the in-venue fan experience and the creation of the amazing documentary, “O.J.: Made in America.”

    YESTERDAY’S CRIB NOTES: From an opening session that included a lot of frank discussions to the end-of-the-day panel with the 2017 Class of Champions, the themes were diverse. We’re thinking of Adidas President Mark King saying that outside of the Power 5 conferences, “college sports is in trouble,” a fiery debate over player protests, the vision of David Levy for the networks of the future, and longtime Nike executive George Raveling saying that LaVar Ball is “the worst thing to happen to basketball in the last hundred years.” There was a lot to consider.

    SPEAKER HIGHLIGHTS: From the buzz on the Grand Lawn at the Monarch Beach Resort during a reception under a calming sunset, here’s what we heard. Among the most buzzed-about speakers: Adidas’ King: “He didn’t say much, but when he spoke, he crushed it.”  On 76ers/Devils Co-Owner David Blitzer: “He answered every question honestly and wasn’t afraid to say what he didn’t know.” On Raveling: “Every comment he made had me paying attention and he spoke with such authority.” On Barstool Sports’ Erika Nardini: “She captured the voice of Barstool and gave a vision of how to monetize it. I loved her.”

    THE ESPORTS OPPORTUNITY: In yesterday’s email, we predicted that we’d hear a lot of love for esports. That started with the first panel, when NBA Deputy Commissioner Mark Tatum  talked about the effort to create a new esports league. “Right now, we have more than half to two-thirds of our NBA teams who have signed up and said they will have teams in the NBA 2K Esports league,” Tatum said. “Long term, we can see a situation where a Team Shanghai is playing the Esports Celtics, or the E-Sixers are playing a team in Paris, and this becomes a truly global esports league.”

    Later in the day, Blitzer called esports the Wild West. “It’s buying a place within this new ecosystem where you don’t know exactly how it will turn out over time,” he said. Asked how he will measure success in three years, Blitzer replied: “Absolutely no idea.”

    Among the conference attendees watching with a particular esport interest was Hunter Swensson, co-founder of Dallas-based social mapping company Paranoid Fan. Swensson is a former pro Halo player with Major League Gaming. Like Fanatics founder and Team Dignitas owner Michael Rubin during yesterday’s opening panel, Swensson predicts an eventual consolidation of the burgeoning space around a few dominant entities.

    SOCIAL ACTIVISM: The opening panel also featured a fascinating back-and-forth about whether social activism is harmful or beneficial for athletes. Read more in today’s SportsBusiness Daily, but here are a couple of quotes that stuck out to us: Adidas’ King: “To me, I think it will hurt the athletes. We try to not be in social issues, though we are moving toward that because we have to. But we certainly won’t associate with athletes that are going to cause our brand something we don’t represent and we don’t stand for.” And CAA Sports co-head  Michael Levine: “I can’t disagree more … When you talk about the attention and respect given a few days ago to Jackie Robinson and the path he trailblazed, what Billie Jean King did for women, what Muhammad Ali did by taking an unpopular stand — here we are 50 years later acknowledging he’s one of the most impactful athletes of all time — I just think that our guys get it and our guys want to have that kind of impact.”

    NOTICED IN THE CROWD: CAA Sports’ Paul Danforth and New Era’s Chris Koch wearing matching socks during their one-on-one interview on Wednesday afternoon. … More than one question about the “dress code” of resort casual.  While some were in business formal wear, many others took a more relaxed approach, offering an interesting mix of styles … Dolphins President Tom Garfinkel having a cocktail on the Grand Lawn and talking about the potential for one of the world’s biggest rivalries, La Liga superpowers Barcelona and Real Madrid, better known in the world of soccer as El Clásico, to be played at Hard Rock Stadium in July  …USOC’s Blackmun chatting up Grit Rock Sports’ Jac Sperling … GSP’s Russ Granik seconding Raveling’s on-stage declaration that the best basketball player ever seen was Wilt Chamberlain. GSP hosted the post-conference reception yesterday, which featured a drink called the “GSP Vision”: Hangar One Vodka, Lemon Juice, Cane Syrup, Strawberry, Fever Tree Ginger Beer. They went down easy (a little too easy). Also on the menu: stuffed mushroom of brie and pickled raspberry, seared tuna medallion, rock shrimp crispy spring roll and Peking duck wonton.

    SOCIETY PAGES: A number of dinner parties held last night…..Proskauer hosted about 60 executives at Club 19, with the firm’s Joe Leccese welcoming people to “one of the best nights of the year for sports business” while thanking SBJ/SBD. Among those spotted: Proskauer’s Rob Freeman, Brad Ruskin, Jon Oram and Frank Saviano; USGA’s Mike Davis and Sarah Hirshland; USOC’s Blackmun, new World Team Tennis owner Mark Ein, Sports Marketing Advisors’ Doug Perlman, 76ers/Devils CEO Scott O’Neil, PJT Partners Don Cornwell, SBJ/SBD’s Richard Weiss, Abe Madkour and Jim Sullivan, GSP’s Sal Galatioto and Granik…MLS’s Howard Handler, JP Morgan Chase’s Brian Kantarian, James and Co’s Michele James and Rosyi Erbes; Raine Group’s Colin Neville, among others… Ahead of Wasserman's appearance on stage today, a separate informal advance team from LA24 was in the room: John Harper, Tanja Olano and Hilary Ash were all in for the night, mingling in the bar and catching up with friends before heading back north.
    O’Melveny hosted 26 people at the Stonehill Tavern onsite at the Monarch Beach Resort. The firm, which has hired three sports lawyers recently—Charles Baker, Jared Bartie and Irwin Raij—had to turn down requests from several O’Melveny lawyers from LA because of space limitations. Next year, with the practice fully in place, Baker said he expects a much bigger event….Sports Innovation Lab co-founder and retired Seattle Seahawks LB Isaiah Kacyvenski gave rave reviews to his first World Congress through Day One, and he’s barely even seen the panels. His day started by nailing down a deal for his technology consulting startup, and it ended with an oceanside dinner at the Monarch Bay Club restaurant on the beach. He was dining with Loeb & Loeb partner Steve Olenick, Morgan Stanley’s Drew Hawkins and Herrick, Feinstein LLP Executive Chairman Irwin Kishner … … Wednesday night’s lively lobby bar scene included a long huddle between NBA Kings President Chris Granger and the 76ers’ O’Neil. Though now working on opposite coasts, the two worked together for years in the NBA’s Team Marketing and Business Operations (TMBO) group, remain close, and are widely considered two of the most forward-looking execs in the industry. Granger will be part of the fan experience panel this morning, and will detail the broadly praised debut season of the Golden 1 Center in Sacramento. 

    At least one man (Joe Favorito) tried to attend the annual Wasserman Women’s meeting as part of a big group, but he was denied entry. “The woman at the door said, ‘Now you know how it feels,’” Favorito said with laugh. The group met on the resort property and tweeted out a great picture to SBJ/SBD, along with the line: “@sbjsbd, want suggestions for qualified speakers at '18 WCOS? Here are 60+ @Wasserman's ladies-only cocktail.” The group did relax their policy at one time, though. Our own Terry Lefton wrote about the gathering when he attended. … Forget the 40-Under-40 Hall of Fame. ESPN’s Connor Schell is most looking forward to some Friday R&R with his wife at the Monarch Beach Resort. “I called for a late checkout, and the front desk said 11,” Schell said. “I said, ‘How about 4? They said 3, but we have to be completely out by then.” … The afternoon session with Ted and Zach Leonsis energized a lot of DC-area sports fans, including Univision’s Eric Conrad. Hailing from the Maryland suburbs, the lifelong Wizards fan was spotted in the hotel lobby rhapsodizing about the Wizards Game 2 win over the Hawks. Conrad was heading out to dinner with Univision’s Olek Loewenstein, who is being honored at tonight’s Forty Under 40 banquet.

    QUOTES OF THE DAY:
    “If you charge eight dollars for a hot dog, you have lost your way.” — Steve Cannon, chief executive officer of the AMB Group, which owns the Atlanta Falcons.

    “Relegation keeps me up at night.” — David Blitzer, co-owner of the 76ers, Devils and Crystal Palace.

    “There are so many positive things going on right now  that I worry some big disaster could happen, like a terrorist act. It could change the momentum of what’s happening in our industry right now.” — New Era CEO Chris Koch

    “There are not 56,000 people that want to sit through nine innings with a scorecard in their lap anymore.” — Janet Marie Smith

    “He’s the worst thing to happen to basketball in the last hundred years.” — George Raveling, on LaVar Ball.

    SOCIAL ANIMALS: We appreciate everyone who kept the conversation going yesterday. We were trending on Twitter, and had more than 500 tweets and 8.3 million impressions. Special thanks to our most frequent tweeters: Laura Froelich - @Laurafrofro; Chris Yates - @chrisyates11; Joe Favorito  - @joefav; CUSportsBiz - @CUSportsBiz; Steve Pacheco - @StevePacheco; and Jim Kadlecek - @Jim_Kadlecek.

    Among the tweets we liked:
    @SkiTeamCMO: Fascinating presentation about @barstoolsports w/Erika Nardini. "brand has to be part of conversation." Reminded of Freeze Mag days.
    @Chuck_Cain: Great to see my home city represented with class by @SteveCannonCEO talking about @MBStadium
    @jayriola: Impressed & inspired hearing @sbjsbd Champions recipient Janet Marie Smith's career story
    @grossman: Beautiful setting for a wonderful event. Congrats to everyone at @sbjsbd on a fantastic and packed World Congress of Sports event.

    TONIGHT: The always fun Forty Under 40 gala will be held tonight at the Monarch Beach Resort.  See tomorrow’s Live email for details of who got toasted and who got roasted.

    APP UPDATE: We’ve changed our mobile app for 2017 to make it more responsive and accessible without any downloads or logins. Check out the World Congress of Sports app on any device. You can view the agenda and speaker bios, look at the attendee list and the digital program guide, and even submit your questions for our moderators.

    CONFERENCE COORDINATES: All of the conference sessions will take place in the Pacific Ballroom on the third level of the Manarch Beach Resort, with today’s lunch in the Monarch Ballroom. To get to the conference, just follow the signs from the lobby. Registration, breakfast and exhibits open at 7:15 a.m.

    SHARE YOUR THOUGHTS: If you’re in the room today, we hope you’ll contribute to the conversation. You can send questions to our session moderators by using the World Congress app or by texting ‘SBJSBD’ to 22-333 to join our session. If you are posting tweets or photos, be sure to use the conference hashtag: #SBJWCS. We will recognize the most active and engaging users over the next two days.

    FOLLOW OUR FEEDS: Follow all of our social media posts throughout the conference using our Twitter, Facebook, LinkedIn and Instagram feeds.

    WEAR IT HOME: Everfi Sports & Entertainment is raffling a signed Chicago Blackhawks Jonathan Toews Home Premier Jersey. Be sure to drop off a business card at their booth in the Pacific Ballroom foyer by today at 11 a.m.

  • Live from Dana Point: World Congress Opening Day!

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    SETTING THE SCENE: Welcome to the Monarch Beach Resort in Dana Point, CA. If you were lucky enough to get here last night, you hopefully joined the crowd on the deck outside of the main lobby bar, 33 Degrees North, to look out at the sun setting over the golf course and the Pacific Ocean. About 800 people will fill the resort hotel’s Pacific Ballroom during the next two days to hear discussions about the challenges facing the sports industry. The weather forecast calls for partly cloudy skies today, with a light wind and a high of 68. It looks like there’s no need for an umbrella, though where the beach is concerned we never discount the possibility of a light shower.

    WHAT’S THE OVER/UNDER?: If we were in Vegas, we’d put money down that we’ll see the following in the next two days: more advocates than opponents of esports; more handwringing over cord-nevers and -cutters; lots of opinions on how to engage millennials; and more than one panelist saying, “The world is changing.” And we’re going to put the over at eight as to the number of times the Trump Administration is brought up as potentially affecting sports! That’s a loooonnnng way of saying there is no shortage of topics ripe to discuss today and tomorrow.

    WHAT TO EXPECT: Today will be jammed with sessions from 8:30am to 5:15pm. One of the event’s signature panels – “Top of the Agenda” – features a diverse mix of seven sports executives, so expect the conversations to touch on everything from changing media models to opportunities at retail and the business of running teams and leagues. Moderated by SBJ/SBD’s Abe Madkour, you’ll hear, from among the Group of 7, Adidas NA President Mark King about how the company has grown its market share, Big East Conference Commissioner Val Ackerman on the uncertainties facing college sports, and NBA COO Mark Tatum on the league’s big bet in esports.

    AND THAT’S NOT ALL: After the opening panel sets the table, Media Writer John Ourand will talk with Turner’s David Levy about the network’s plans after an eventful 2016, and then will moderate a discussion on the changing media model for regional sports networks. Proskauer’s Joe Leccese will lead a panel delving into the dynamic state of golf, and we’ll spend much of the afternoon hearing from top execs such as 76ers/Devils co-owner David Blitzer and New Era’s Chris Koch.

    YOUR JUST REWARDS: After you’ve absorbed all this knowledge, you’ll probably be ready for some refreshments and a good dinner. We’ll have a reception at 5:15 on the grand lawn hosted by GSP, and after you’ve enjoyed your dinner, Mobilitie will sponsor an after hours reception from 9:30 to 11:30 in the Monarch Ballroom Promenade.

    HONORING CHAMPIONS: Four of the class of six 2017 SBJ “Champions: Pioneers and Innovators in Sports Business,” will be on hand today – with only former Univ. of TX AD DeLoss Dodds and Phillies Chairman Emeritus Bill Giles unable to attend. Giles’ son Joe will accept the Champions honor for his father. The Champions will be recognized during today’s luncheon and the during an afternoon panel where they will share life lessons and stories in what is traditionally one of the most popular sessions of the conference.

    SPEAKING OF CHAMPIONS: Yesterday was the funeral for longtime Pittsburgh Steelers Chairman Dan Rooney. If you spent any time with Mr. Rooney, you felt his kindness, compassion and modesty. Read our tribute to Rooney when we presented him with the SBJ/SBD Lifetime Achievement Award in 2014.

    SOCIETY PAGES: We’ll be honest. There isn’t a bad spot here at the Monarch Beach Resort. Still, few places have the feel of Club 19, where SBJ/SBD and CAA Sports hosted a VIP/Speaker Reception to kick off the World Congress. Overlooking the golf course and the Pacific Beach, the reception was held in an open dining area and bar leading to an outdoor patio, both featuring blazing fireplaces. Along with two open bars serving premium refreshments, the offerings included stations for seafood, gourmet sliders, a Mediterranean assortment and a variety of desserts, plus passed canapes of chicken satay, beef wellington and lamb chop lollipops.

    Among the sights and sounds from a party where the backdrop to the great conversation was light music and the sounds of the beach: CAA Sports co-hosts Howie Nuchow and Mike Levine welcomed guests; Levine recently returned from a family trip to Israel and Nuchow from playing golf with clients at Pebble Beach. Others from CAA Sports included Paul Danforth, Nick Khan, Alan Gold, Greg Luckman, Jon Levine, Michael Mand, Beth McClinton, Joe Becher and Asher Simons.

    Former CAA exec Doc OConnor chatted it up with his former colleagues, while ESPN’s Burke Magnus and Nuchow shared stories about attending the Univ. of Massachusetts and its sports management program.

    Other sightings: Proskauer’s Leccese and Brad Ruskin, with Ruskin trying to hustle SBJ/SBD’s Madkour into a competitive game of tennis, but Madkour wasn’t buying it … The Big East’s Ackerman chatting with SBJ/SBD’s Richard Weiss, while GSP’s Sal Galatioto and Russ Granik mingled. Turner’s Levy chatted with SBJ/SBD Champion Ed Goren, Fox Sports’ Jeff Krolik, Herrick's Irwin Kishner and Gold … DLA Piper’s Peter White and Mark Whitaker worked the room while Champions recipients Larry Levy and Janet Marie Smith chatted, with Levy talking about some of his favorite venues in sports – outside of Chicago, one of them is Banker's Life Fieldhouse in Indianapolis – as Smith talked about the joy in unveiling the new Jackie Robinson statue outside Dodger Stadium on Saturday. “The energy was fantastic,” she said.

    76ers/Devils co-Owner David Blitzer, Icon Sports Venue’s Tim Romani and longtime sports deal maker Jac Sperling shared stories about NBA team deals; Kings executives Chris Granger, Jeff David and Chris Chopey talking up the first year of Golden 1 Center, and a big crew from New Era, including CEO Koch …MP & Silva’s Daniel Cohen wondering how his brother, Cowboys General Counsel Jason Cohen, will be roasted at Thursday’s Forty Under 40 banquet.

    Elsewhere: The NBA’s Tatum wasn’t at the reception, instead attending the Clippers playoff game with Utah before heading to Dana Point … MLSE’s Dave Hopkinson and Tom Pistore were spotted with friends at the best perch in the house in the resort bar 33 North at sunset on Monday watching the Game 3 OT thriller that saw the Maple Leafs edge the Capitals 4-3 to take a 2-1 lead in the series. There were few people at the entire resort who DIDN’T hear the roar from the two immediately after the game winner … And last night New York was well represented as a large and vocal contingent of attendees in the lobby bar cheered on the Rangers to their series-tying 2-1 playoff win over Montreal … GSP’s Galatioto, after attending the VIP reception, hosted a dinner with Covington and Burling and BTMU Securities at local restaurant Mahe … Scout Sports’ Michael Neuman and Dan Parise, a Forty Under 40 winner, dined at Studio at The Montage with Amy Latimer and others from the TD Garden … Paul Bremer of GoodSport was chatting with FedEx’s Steve Pacheco in the lobby bar… Forty Under 40 honoree and Fanatics CCO Cole Gahagan arrived late Tuesday fresh off a visit to Dodger Stadium, where the Dodgers were playing host to Colorado. Gahagan had not been to the stadium since Guggenheim Baseball Management took over the Dodgers five years ago, and he said he was “blown away” by the work done to baseball’s third-oldest venue … Principals from New Era Cap, including Koch and EVP Paul McAdam, played some rounds in NoCal at Pebble Beach with agency partners CAA, including corporate consulting chief Greg Luckman, before heading south to World Congress last night, where they were all holding court at the hotel bar … And our first early morning sighting (not counting the bar last night): PGA of America’s Pete Bevacqua leaving the hotel workout facility at 5:45am – a strong effort by Bevacqua, who arrived at the hotel last night near midnight.

    ALL IN THE FAMILY: This made us laugh. Michael Ledecky (@mdledecky) of conference sponsor EverFi yesterday tweeted: “Day 0 at CAA World Congress of Sports, repping @EverFi Sports and Entertainment in CA.” He linked to an Instagram video in which he was doing the butterfly stroke in the hotel pool. And who should chime in but his sister, Katie — yes, THAT Katie — who offered this critique: “A little long into the finish there …” Tough crowd. Note to Michael Ledecky: Be sure to find SBJ/SBD’s Madkour – he knows a family friend and your sister’s godfather.

    ONLY A FLESH WOUND: MKTG SVP/Global Communications Director Stephanie Rudnick discovered a painful way to cut calories on her flight into World Congress from New York yesterday. Seated in business class, she bit into an ice cream sundae only to find a quarter-sized piece of glass that cut her tongue and mouth. Another newsmaking PR disaster for an airline? Apparently not – she appeared no worse for wear at the bar later in the evening.

    APP UPDATE: We’ve changed our mobile app for 2017 to make it more responsive and accessible without any downloads or logins. Check out the World Congress of Sports app on any device. You can view the agenda and speaker bios, look at the attendee list and the digital program guide, and even submit your questions for our moderators.

    CONFERENCE COORDINATES: All of the conference sessions will take place in the Pacific Ballroom on the third level of the Monarch Beach Resort, with today’s lunch in the Monarch Ballroom. To get to the conference, just follow the signs from the lobby. Registration, breakfast and exhibits open at 7:15 a.m.

    SHARE YOUR THOUGHTS: If you’re in the room today, we hope you’ll contribute to the conversation. You can send questions to our session moderators by using the World Congress app or by texting ‘SBJSBD’ to 22-333 to join our session. If you are posting tweets or photos, be sure to use the conference hashtag: #SBJWCS. We will recognize the most active and engaging users over the next two days.

    FOLLOW OUR FEEDS: Follow all of our social media posts throughout the conference using our Twitter, Facebook, LinkedIn and Instagram feeds.

    AT THE READY: We’ve got volunteers from quite a few college programs helping us out during the event. If you see any of them, be sure to say hello. You may end up working for one of them someday. Among the group: Erik Van Der Ahe, Long Beach State; Breanne Glaviano, San Diego State; Stefan Huber, USC Marshall; Steele Sylte and Lauren Doria, Cal State Long Beach; Zamaya Taylor and Kloey Glass, Univ. of San Francisco; and Ben Meyers, Univ. of Michigan.

    WORTHY WINNERS: Eventellect awarded World Congress scholarships to 12 attendees as part of the Young Executives Program. More than 30 up-and-comers were nominated by their team president to apply to participate in this program, and the final recipients were selected based on the strength of their resume and an essay about how they plan to tackle a key issue facing teams today. The recipients: Jarrod Dillon, Tampa Bay Sports and Entertainment; Karlis Kezbers, Oklahoma City Thunder; Brandon Doll, Oakland Raiders; Gavin Driskill, Memphis Grizzlies; Brooke Eaton, Brooklyn Nets, New York Islanders and Barclays Center; Nicholas Frasco, Cleveland Browns; Luke Mohamed, D.C. United; Jay Riola, Orlando Magic; Zack Robinson, Philadelphia 76ers; Preston Teague, Buffalo Bills; Jay Verrill, Houston Astros; and Kurt Zwald, Boston Red Sox.

    WEAR IT HOME: Everfi Sports & Entertainment is raffling a signed Chicago Blackhawks Jonathan Toews Home Premier Jersey. Be sure to drop off a business card at their booth in the Pacific Ballroom foyer by Thursday at 11 a.m.

  • Looking back: Chris Ilitch accepts his father’s award as a Champion in Sports Business

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    In 2014, SportsBusiness Journal named Detroit Tigers and Red Wings owner Mike Ilitch to its class of Champions: Pioneers & Innovators in Sports Business.

    Ilitch was unable to travel to the World Congress of Sports to accept his award in person, but his son, Chris, was there to talk about his dad’s love of his city, teams and family.




    And here’s the Mike Ilitch highlight reel we created for the Champions luncheon.



    And in case you missed it, here’s Executive Editor Abe Madkour and then-staff writer Christopher Botta talking about Ilitch’s life and career.




    Tags: Champion, Champions, Detroit Tigers, World Congress of Sports
  • Live from New York: The many challenges facing college sports

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    Economic inequities, time demands, integrating academics more into athletics, health and safety concerns and a continued unsettled landscape. Those themes of challenges were balanced with academic graduation progress, more clarity on the procedural framework of college sports and the unquestionable relevance and popularity of college athletics on day one of the 2016 Learfield Intercollegiate Athletics Forum. 

    SETTING THE TABLE: The tone of the day was set by Learfield Chairman Greg Brown, who opened the conference by hailing the academic experience as the foundation for the overall student athlete experience and all the positive results that come from being on campus. But provocative thought filled the day from a long list of leaders that included NCAA President Mark Emmert, Duke AD Kevin White, former NFL Commissioner Paul Tagliabue, commissioners Jim Delany, Larry Scott and Val Ackerman and Under Armour Founder Kevin Plank. All acknowledged an enterprise that is challenging and threatened at times, but at its core still incredibly powerful.

    THE PATH OF THE FAN:  Today’s opening session will surely be one of the most fun – as the Big 12’s Bob Bowlsby and SEC’s Greg Sankey will join the NCAA’s Oliver Luck and ESPN’s Seth Greenberg to talk about the big issues of the day. A key theme to look for today is the path of the fan when it comes to the college experience – from the decision to buy a ticket, to the game experience, to connecting digitally with the fan to incorporate as much personal data as possible for future marketing. 

    GETTING IT RIGHT: Two questions that came up on just about every panel were: Did the CFP committee get it right? and, What’s the right number of teams for a college football playoff? Perhaps not surprisingly, Emmert, Delany (Big Ten) and Scott (Pac-12) were pretty happy with the way things turned out. And most panelists throughout the day said they were happy with four teams, including a group of media executives who worried that expanding the playoffs would hurt interest in the regular season. "In some sense it’s a zero sum game or close to it,” said Fox Sports’ Mike Mulvihill. “And you can’t add emphasis to the postseason, or add teams, without to some extent risking damaging the regular season. I think we’re at a nice balance.” (Though, he joked Fox would still want the extra games if the CFP did expand.) On one of the last panels of the day, though, a group made up mostly of collegiate rights holders held the opposite few, arguing for 6, 8 or “the more the merrier.”

    ALL IN THE FAMILY: Yes, we did play the theme from “All in the Family” when Kevin White took the stage with two of his sons, Danny and Brian, to talk about their shared experiences in intercollegiate athletics. There was plenty of good-natured ribbing, and Kevin at times looked rueful as his sons told stories of growing up with two driven and focused parents, Kevin and his wife, Jane, who was in the audience and has also spent her life in college sports. Near the end of the session, the two sons were asked what sayings they remembered hearing most from their dad. Brian: “’Anticipate’ was my favorite one as a kid. You have to anticipate…. and most of the times that meant the things that he needed. Like ‘anticipate’ he needed the remote control.” Danny: “When there are some issues that come up that he doesn’t find that important, he’ll tell me I’m being a baby and I ‘need to rub some mud on it.’”

    BATTLE AT BRISTOL: During a session that delved behind the scenes of this year’s Battle at Bristol, Univ. of TN AD Dave Hart talked about how football coach Butch Jones used the game as a significant recruiting tool in the years leading up to the event, which took place on September 10. “He was telling recruits if you come to Tennessee, you will play in front of the largest audience ever to watch a football game at an historic event,” Hart said. Longtime Alabama radio voice Eli Gold added buzz with his artful handling of the session.

    WALKING WITH PLANK: Few speakers bring the intensity as much as Under Armour’s Plank, who walked the audience through his journey in building the brand but also offered perspective on international trade, the possible policy implications of President-elect Trump and the state of entrepreneurialism in this country. Fascinating stuff.

    SPOTTED: In the speaker room: Delany greeting Tagliabue and the two New Jersey natives sharing stories on high school basketball history in the state and then tales from when Tagliabue played center at Georgetown and Delany played guard for Dean Smith at the Univ. of North Carolina…Former NBA player Charles Smith also stopped to chat with Tagliabue…football great Marcus Allen chatting with an elderly couple outside the Marquis’ Starbucks. 

    QUOTES WE LIKED:
    “We often have two minutes or less to say something now.” — Carrie Gerlach Cecil of Social Media Sports Management, on how institutions today are expected to address crises almost in real time

    “It’s hard to imagine that this is over, that there won’t be more movements in years ahead. It seems pretty quiet right now. But I would say every conference commissioner worth their salt is constantly monitoring the landscape, trying to keep up with these changes.” — Big East Commissioner Val Ackerman

    CONFERENCE COORDINATES: All of our sessions will be held on the seventh floor of the Marriott Marquis at Times Square. You can get there via the elevators or zoom up on the escalators from the ground floor. Registration, breakfast and exhibits open at 7:30 a.m. today.

    WHAT YOU NEED TO KNOW: All the information you need about the conference — agenda, speakers, venue, etc. — can be found in the conference app and the program guide. You can download the app from the iTunes store or the Google Play store, and you can use any device to view our digital program guide.

    SOCIAL ANIMALS: There was a lot of social activity around the conversation in the ballroom. Many thanks to frequent tweeters @andyhre, ASU Sports Law (@asusportslawbizJason), Jason Belzer (@jasonbelzer), Tim Stephens (@timsportsmanias) and Jeff Yrazabal (@jyrazabal).

    Among the tweets we liked:
    @Brian_Bedford: First time in 11years I have missed this event.  Best of luck to all my college pals in NYC this week!
    @LoisElfman: As always, #SBJIAF was an enlightening experience.
    @ninaking22: All in the Family...great wisdom shared by some of my favorite people in the business at the #Anticipate #rubsomemudonit
    @MikeMMcbride: listening to UA CEO K. Plank explain to room full of ADs "most important person" in athletics for him was Equipment Manager

    If you’re in the room today, we hope you’ll contribute to the conversation. You can send questions to our session moderators by using the IAF app or by texting ‘SBJSBD’ to 22-333 to join our session. If you are posting tweets or photos, be sure to use the conference hashtag: #SBJIAF. We will recognize the most active and engaging users over the next two days.

    FOLLOW OUR FEEDS: Follow all of our social media posts throughout the conference using our Twitter, Facebook, LinkedIn and Instagram feeds.

    DROP CARDS, WIN PRIZES: StubHub gave away $300 in gift cards yesterday that can be redeemed with any event ticket purchase at StubHub.com. The winners were Jon Rutner (Sports Manias), Ashley Walyuchow (Univ. of Houston - Victoria) and Jon Roos (Monmouth Univ.) And Libris by PhotoShelter is giving away a free year of its services. The winner will be announced at the end of the conference.

    VOLUNTEERS: We’ve got six student volunteers helping us out this week, and they would love it if you said hello at the registration desk. Joining us from Columbia University: Scott Ferguson, Dan Girard and Francesco Avella. And from UMass Amherst: Anthony Nahill, David Tews and William Melley

    SIGNING OFF: This is our last conference for 2016; we hope you’ve enjoyed our Live morning emails from our conferences and events. We’d love your feedback!

    Tags: ING, GE, NCAA, CAA, NFL, Under Armour, Big 12, SEC, ESPN, Ally
  • Live from New York: College sports hits Gotham

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    IT’S CHRISTMAS TIME IN THE CITY: If it’s early December in New York City, there are some traditions to expect: packed streets, gridlock getting crosstown, the National Football Foundation celebration, Jimmy V Week and the awarding of the Heisman Trophy. It’s with that backdrop that the Learfield Intercollegiate Athletics Forum, presented by SBJ/SBD, takes place over the next day and a half at the Marriott Marquis at Times Square. Expect the top decision-makers in intercollegiate athletics to convene along with 500 attendees to discuss whether the CFP committee got it right and just where the enterprise is going. 

    ON THE AGENDA: The two days will touch virtually every aspect of college sports and feature top speakers from inside and outside the universe. Among the issues we’ll discuss: balancing expenses, the growing chasm between have and have-nots, the student-athlete perspective, crisis management and trends in ticketing, media and the live experience. 

    EMMERT’S STATE OF THE NCAA: President Mark Emmert will conduct his customary sitdown with Executive Editor Abe Madkour, a forum Emmert uses each year to begin spreading the seeds of the Association’s upcoming initiatives. Look for the latest on balancing the time demands on student athletes and on addressing player health and safety.

    THE FAMILY BUSINESS: The inspiration for one of today’s most anticipated panels came from last night’s basketball game at Madison Square Garden between Duke and Florida. Kevin White is the Blue Devils’ athletic director, while the Gators are coached by Mike White, Kevin’s son. The game marked the first time that Papa White has squared off against his coaching son. He and wife, Jane, planned to sit in a cluster of neutral seats with MSG officials, rather than their usual seats for a road game behind the Duke bench. That matchup got us thinking about a panel featuring the Whites and their family business — intercollegiate athletics. While Mike traveled back to Gainesville with his team late last night, Kevin and two of his sons, Danny and Brian, will convene on stage today. Danny is the AD at UCF; Brian is a senior associate AD at Missouri.

    BIG MAN BEHIND THE B10: Commissioner Jim Delany has been in the news this week – first for being booed by Penn State fans on Saturday night and then talking to USA Today about the changing role of today’s commissioners. On the occasion of the tenth anniversary of the Big Ten Network, Delany will discuss the vision and carriage challenges behind it, where it goes from here and why Friday night games are in the future for the conference.

    TAGLIABUE’S POINT OF VIEW: You will always learn something from former NFL commissioner Paul Tagliabue. Cited consistently as the “smartest person in the room,” Tagliabue will sit with Madkour and discuss some of the key issues around intercollegiate athletics, including the challenges of covering the cost of participation, the importance of Olympic sports and the future role of developmental leagues. The former Georgetown basketball player will also share thoughts from his recent trip to Asia.

    UNDER THE HOOD: The day ends with one of the most talked-about executives in sports, as Under Armour Founder Kevin Plank talks to SBJ/SBD’s Terry Lefton.  The company is fresh off the formal announcement of its deal with MLB, and Plank is sure to touch on how the company plans to increase its investment in the college space, which includes more than 50 school apparel deals.

    AND THEN, YOUR REWARDS: After a long day that will feature 14 (!) sessions on intercollegiate athletics, we’ll treat you to two opportunities to network and enjoy drinks and hors d’oeuvres. Immediately following the Plank interview, we’ll have a networking reception outside the ballroom hosted by SeatGeek. Then, at 9:30 p.m., we’ll have an after-hours reception in the VIP area of the Broadway Lounge on the 8th floor. We hope to see you there!

    NOT-SO-QUIET RIOT: Watch the lobby and networking parties for the contingent from Riot Games, publisher of the popular eSports title League of Legends. Their collegiate team is in here in force, including chief Michael Sherman, hoping to see and be seen. The remit for Sherman’s team is simple: Turn LOL into an authentic sport on campuses. That means everything from developing Power 5 conference rivalry showdowns and elite scholarship athletes to dorm room pickup games. "We see ourselves as being a member of the college sports business community,” said Sherman, “and this is an opportunity to build relationships.”

    CAREER MOVES: With such a heavy concentration of college talent in town, it’s inevitable that at this time each year a lot of closed-door meetings are being held. Among those that everyone is watching: Oregon AD Rob Mullens trying to decide on his next football coach.

    NYC SPORTS SCENE: On the NBA calendar for tonight, the world-champion Cavaliers are in town to face the Knicks, while the Nuggets visit Brooklyn. There’s no local action on the ice tonight, but last night the Devils edged the Canucks and the Islanders beat the Rangers. And, at the Jimmy V Classic, Duke beat Florida while Purdue routed Arizona State. Of course, there’s always plenty to do in New York, especially on Broadway, though good luck getting tickets to the still-hot Hamilton, which has seen premium ticket prices rise into the four figures.

    CONFERENCE COORDINATES: All of our sessions will be held on the seventh floor of the Marquis. You can get there via the elevators or zoom up on the escalators from the ground floor. Registration, breakfast and exhibits open at 7:15 a.m. Weather in the city is a little gloomy today, with cloudy skies and a high of 50.

    WHAT YOU NEED TO KNOW: All the information you need about the conference — agenda, speakers, venue, etc. — can be found in the conference app and the program guide. You can download the app from the iTunes store or the Google Play store, and you can use any device to view our digital program guide.

    SHARE YOUR THOUGHTS: If you’re in the room today, we hope you’ll contribute to the conversation. You can send questions to our session moderators by using the IAF app or by texting ‘SBJSBD’ to 22-333 to join our session. If you are posting tweets or photos, be sure to use the conference hashtag: #SBJIAF. We will recognize the most active and engaging users over the next two days.

    FOLLOW OUR FEEDS: Follow all of our social media posts throughout the conference using our Twitter, Facebook, LinkedIn and Instagram feeds.

    DROP CARDS, WIN PRIZES: Be sure to drop off your business card for the chance to win prizes from our sponsors. StubHub will give away $300 in gift cards that can be redeemed with any event ticket purchase at StubHub.com. The winners will be announced at lunch today. And Libris by PhotoShelter is giving away a free year of its services. The winner will be announced at the end of the conference.

    VOLUNTEERS: We’ve got six student volunteers helping us out this week, and they would love it if you said hello at the registration desk. Joining us from Columbia University: Scott Ferguson, Dan Girard and Francesco Avella. And from UMass Amherst: Anthony Nahill, David Tews and William Melley.

    Tags: GE, ING, Football, Marriott, ATT, Ally, Media, NCAA, CAA
  • Live from Las Vegas: We went down to the crossroads

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    LEAN IN AND DON’T APOLOGIZE: There’s an interesting dichotomy in motorsports today – especially when it comes to NASCAR – which was evident on the first day of the ’16 Motorsports Marketing Forum. Many touted the size and scale and reach of the sport, and the fan base, which cannot be overlooked. Comments like “lean in,” “not apologizing,” and “take those numbers over most sports any day of the week,” were balanced by the stark reality of softer TV ratings and attendance, with sponsorship harder and harder to secure. One thing is certain – after 17 years of holding this Forum, the lines of communication and cooperation by the stakeholders across motorsports seem to be stronger than ever. However, even with that, most agree there are still gaps and unavoidable chasms due to the size and pace of the industry. Interesting times, to say the least, and all while stakeholders await a new title sponsor for NASCAR’s “premier” series.

    WHAT’S UP TODAY: We will hear more from various motorsports team executives about building winning cultures and where innovation can be brought to these traditional motorsports. Also, one of the sport’s good guys, Chip Ganassi, will sit with SBJ/SBD’s Abe Madkour and talk about his life, which has touched virtually every area of racing. One of the most talked about sponsors in motorsports, Monster Energy, will sit with Feld Entertainment and talk about their partnership on the global series, Monster Energy Supercross. There also will be a look at where motorsports can leverage their media assets. We will close the day with a fun session featuring a conversation led by longtime IndyCar writer Curt Cavin with three IndyCar stars and Indy 500 winners: Scott Dixon, Tony Kanaan, and Alexander Rossi.

    ONE THING YOU CAN’T IGNORE: NASCAR’s respective series champions – Jimmie Johnson and Daniel Suarez – offered thoughtful, relatable comments about their back stories and future goals. Both came across as likable, down-to-earth ambassadors for the sport. Suarez, whose interview with Fox NASCAR’s Jamie Little was the final session of Day 1, got stuck in traffic on the way to the conference and forced the crowd to sit and make small talk for about 15 minutes until he arrived. But then the young driver was so charming and funny as he talked about his experiences learning English, picking the brains of other drivers and trying to become a role model that no one minded the wait. Johnson, in a chat with NASCAR.com’s Holly Cain, had the rapt attention of the crowd when he talked about becoming a team leader, driving under pressure and balancing work and family. Two great representatives of the sport, and we’re looking forward to seeing more today.

    WAITING FOR THE YOUNG GUNS: It’s rare to get consensus when you’re talking to a group of executives from diverse areas of the industry, but when moderator Madkour asked the opening panel what would have to happen to make 2017 a great year, three of the five agreed on one thing that the sport needs: the emergence of the next generation of winners. Asked to complete the sentence, “2017 will be a great year if …”:
    IMS’ Doug Boles: “If you have someone from the next generation of drivers win the championship.”
    NASCAR’s Jill Gregory: “If some young talent can really prove themselves on the track.”
    NBC Sports’ Mike McCormack: “I’m intrigued by the young new talent and when they are going to take the mantle and carry the sport through the next decade.”

    The outliers:
    Team Epic’s David Grant: “If the industry can start to demonstrate that all of these other ways the sport is being consumed can more than offset the deterioration of traditional television.”
    Roush Fenway Racing’s Steve Newmark: “If our sport can differentiate from other sports through technology. If teams can continue together to find more efficient ways to run their operations.”

    BOTTOM LINE SUCCESS: What’s it going to take to declare the new NHL team in Vegas a success? When owner Bill Foley and his management team appeared on stage, each had a viewpoint.  “We want to be competitive the first year,” Foley said, and referenced the processing of growing fruit. “By the third year, we should be harvesting some fruit. We have a very specific plan on winning the Stanley Cup. That’s why [GM] George [McPhee] is here.” McPhee said he wants to stress culture.  “Building it the right way is through your culture,” he said. “Culture is your invisible difference maker. If you go to West Point, you’re going to know what they stand for. If you join the New England Patriots, you’re going to find out very quickly what they stand for. … That’s our focus, getting the right culture to help us win.”  Team President Kerry Bubolz talked about his vision for the business side.  “We’d like to be a top 5 revenue team in every measureable category within five years,” he said. “I believe we can do it.  It’s not the 40th largest market. It’s a national market. It’s a major market. People are coming from all over the world. We have a unique opportunity to tell a story to a national and international audience.”
      
    SOCIAL ANIMALS I: MVPindex co-Founder Kyle Nelson had some rapt attention from attendees when he showed some of the motorsports related research he’s gathered around social media. Among his findings: 94% of the top 300 posts by NASCAR teams were on Facebook; Facebook links receive 33% more engagement than photos when posted by NASCAR teams; Video is seeing 51% more engagement than photos on Facebook; 73% of driver posts are text-based on Twitter. He also said that people tune into Twitter during a race. Tweets that include a call to action, such as asking followers to retweet, received 6.3X higher engagement. In addition, more than 50% of the top 100 Instagram posts by NASCAR teams feature a race car; 70% of Instagram posts by NASCAR teams include at least one brand, hashtag, handle or keyword, including NASCAR and series-related terms; and Facebook is driving most of the value – while representing only 15% of the NASCAR content over a month, it resulted in 57% of engagement and 47% of impressions.

    SOCIAL ANIMALS II: Social Media QB Jeramie McPeek offered some of his learnings from his professional career focused on social media, much of the time at the Phoenix Suns and now as a digital and social media consultant.  He started the session by having attendees do the wave to get the energy going. Among his takeaways: Video is really important no matter what channel it is on; Brands/teams/leagues he admires on social: WWE,  Atlanta Hawks, Minnesota Vikings and Seattle Seahawks; Best platform to reach young people: SnapChat and Instagram.

    SOCIAL ANIMALS III: Yes, we went heavy on the social discussion today, but it drew a great response from our crowd. Near the end of the day, we heard from Andre Pinard, Octagon’s Group Director, Insights and Planning. His takeaways:
    — 93% of millennials want to experience something new and blood rushing – notion that experience trumps things.
    — 78% of millennials would rather pay for an experience than material goods.
    — 63%of Gen Z prefer to see real people over celebrities in advertisements.
    — 82% millennials went to a live event in the past year, such as concerts and festivals, and 72% plan to increase spending on such outings.

    SOCIAL ANIMALS IV: Johnson drew a few laughs from the crowd when he looked back at how he slowly warmed to using social media: “I was probably late to get on the social media train; people were doing it before me and I read some things on a blog when it first started coming out, and I couldn’t believe just how rude people could be to me or my fiancé at the time. But once my skin thickened up, I realized the importance of social media, and obviously the world has moved in that direction, and I’ve done things on social media that haven’t been recommended. Everyone says, ‘Leave the trolls alone.’ [But after] a couple drinks on a plane ride home, it’s fun to poke the trolls.”

    SOCIAL ANIMALS V: We don’t have the numbers yet to back this up, but we’re pretty sure that there was more activity this year around the event hashtag, #sbjmmf, than we’ve had in previous years. Our thanks to our most frequent tweeters: Tim Southers (@tsouth1968); Bob Pockrass (@bobpockrass); Lee Spencer (@CandiceSpencer) and Ken Ungar (@Kungar).

    Among the tweets we liked:
    @MattioliAlivia: .@andreataccess presentation on Youth Marketing & the "New Era" is enlightening on new knowledge/notions on social connection.
    @lenperna: Thanks to Bill Foley, George McPhee & Kerry Bubolz for a great panel at #sbjmmf #vegasgoldenknights will be biggest NHL launch ever!
    @mikepistana: Great to see @JimmieJohnson talking about his 7th championship at #sbjmmf @MandalayBay
    @jeramie: Figured it was only fitting to turn my trademark conference wave into a 3-lap race at the @sbjsbd Motorsports Marketing Forum!

     

    WIN SOME SWAG: If you didn’t already drop off your business card at the registration desk, be sure to do so this morning for a chance to win prizes from sponsors Indianapolis Motor Speedway and IndyCar. Up for grabs: an IndyCar mini-helmet signed by all of the 2016 full-time drivers; and an IMS logo metal sign and Indy 500 logo metal sign, both autographed by the full 33 driver field for the 100th running of the Indy 500. The winners will be announced this morning.

    THE FUTURE OF THE SPORT: And while you’re at the registration desk (or any time during the morning), say hello to our two conference volunteers, Katelyn Aardema and Trey Stafford. Both are students at Belmont Abbey College in the motorsports management program directed by Pat Wood, who you’ll see again this morning as a guest moderator.

    CONFERENCE COORDINATES: The Jasmine Ballroom was packed during the first day of the Forum, and we’re expecting similar crowds today. As a reminder, breakfast and exhibits open at 7:30 a.m. PT, with the program starting at 8:15 a.m.

    WHAT YOU NEED TO KNOW: All the information you need about the conference — agenda, speakers, venue, etc. — can be found in the conference app and the program guide. You can download the app from the iTunes store or the Google Play store, and you can use any device to view our digital program guide.

    SHARE YOUR THOUGHTS: If you’re in the room today, we hope you’ll contribute to the conversation. You can send questions to our session moderators by using the MMF app or by texting ‘SBJSBD’ to 22-333. If you are posting tweets or photos, be sure to use the conference hashtag: #sbjmmf.

    FOLLOW OUR FEEDS: Follow all of our social media posts throughout the conference using our Twitter, Facebook, LinkedIn and Instagram feeds.

    NEXT CONFERENCE UP: We’ll be in New York next week for our last event of the year, the Learfield Intercollegiate Athletics Forum. We hope to see you there!

    Tags: ING, Motorsports, Ally, NASCAR, ATT, SEC, GE, Gap, Media, IndyCar, Champion, Champions, Fox, CES
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