Team GB, Puma clean up, while the velodrome just cooks

Each day during the Summer Games, SportsBusiness Journal offers its take on the business performances of some of the people, sponsors, broadcasters and other entities around London.

GOLD

Team GB

After a slow start, British athletes are enjoying their greatest Olympics in more than a century, collecting 22 gold medals and 48 medals overall through Tuesday’s competition. Not since the 1908 Games in London have the Brits fared so well, and it’s caused their social media outlets to explode in recent days, gaining more than 1 million followers combined on Facebook and Twitter.

Puma's logo on the left shoulder of the Jamaican uniforms has gotten a lot of TV time this week.
SILVER


Puma

The athletic footwear and apparel brand pales in comparison to Nike and Adidas in terms of sales and marketing, but it certainly stands tall during the Olympics thanks to its sponsorship of the Jamaican track team. Puma’s apparel, and its prevalent logo, have gotten immeasurable attention as the likes of Usain Bolt, Shelly-Ann Fraser-Pryce and so many other Jamaicans have dominated the shorter distances in London.

BRONZE

Liu Xiang

In one of the more painful stories of the Games, Liu Xiang once again failed to fulfill his promise as the greatest track star China ever produced. In 2008, he injured his Achilles tendon and struggled out of the blocks. In London, he apparently suffered the same injury, causing him to clip his first hurdle of the Games and tumble to the track. The 2004 Olympic champion has gone home empty-handed twice now. Sadly, as Usain Bolt has soared, Xiang has collapsed.

TIN

GETTY IMAGES
London Velopark


The building itself is very cool, with an exterior made of wood that bends outward and an interior that looks like a salad platter. And it certainly has been electrified with Team Great Britain celebrations this week. But, to quote London 2012 organizers, the venue is made of a “100 percent naturally ventilated system that eliminates the need for air conditioning.” Sure, if you like sitting in a bamboo steamer — which, come to think of it, is how the place looks and feels.
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