Olympic Stadium crowds are spot on; the Games’ mascots, not so much

Each day during the Summer Games, SportsBusiness Journal offers its take on the business performances of some of the people, sponsors, broadcasters and other entities around London.


Olympic Stadium atmosphere

The atmosphere at the stadium for track and field has been unbelievable, with packed crowds of 70,000-plus amped up even for the qualifying rounds during the day. The Brits love track so much that many took a seat in the stadium an hour and a half early on the first day of competition. Throw in a competitor from Great Britain and the place simply erupts. It makes for an awfully fun in-stadium experience, and also comes across well on TV.


Oscar Pistorius &
Nike creativity

Nike once again found a unique way to get its brand noticed, sponsoring sprinter Oscar Pistorius and putting a small Swoosh on the South African’s prosthetic legs at the London Games. Pistorius was eliminated in the semifinals of the men’s 400 meters, but he’s set to run the 4x400 relay later this week.


Judo champion Edith Bosch

The Dutch judo bronze medalist struck, and helped subdue, a man who threw a bottle onto the track at the Olympic Stadium shortly before Sunday night’s 100 meters. That’s poetic justice when a spectator who does something so outrageously stupid happens to be sitting next to someone who can hurt them in hundred different of ways.


Wenlock and Mandeville

Why can’t anybody get Olympic mascots right? These two are the latest examples of creepy-looking, alien-like blobs that somebody deemed worthy of being the “faces” of an Olympic Games. It’s no surprise that Wenlock and Mandeville dolls reportedly are being sold at an 80 percent discount in London. Would you want one?

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