British security, U.S. women perform brilliantly throughout the Games

Each day during the Summer Games, SportsBusiness Journal offers its take on the business performances of some of the people, sponsors, broadcasters and other entities around London.

GOLD

British security troops


Britain’s armed forces were thrown into the Olympic mix at the last minute after security firm G4S admitted its failures, and with one day remaining, they’ve performed brilliantly. Not only have the Games gone off without a hitch, but by all accounts security has been quick, solid and even often delivered with a smile.

SILVER


U.S. women

Following gold-medal triumphs in soccer and basketball, the U.S. women continue to have a dominating Games. From the team sports to boxing, rowing, gymnastics, swimming and track, U.S. female athletes have had an outstanding Olympics, helping keep America at the top of the medal count.

BRONZE

Manteo Mitchell

Midway through the first leg of Thursday’s 4x400 relay preliminaries, Mitchell heard a loud pop and felt excruciating pain in his left leg. Turns out, he had snapped his fibula. He had two choices: Collapse to the track and the U.S. team would not make the finals, or sprint the final 200 meters on a broken leg to finish his portion of the race. He kept going, and that effort allowed the U.S. to make the finals and eventually win a medal in Friday’s finals.

TIN

Cameron van der Burgh

Less than a week after winning gold in the 100-meter breaststroke and setting a world record, the South African swimmer admitted to cheating during the race by taking three underwater dolphin kicks when the rules only allow for one. Despite calls for the results to be changed or him to voluntarily give up the gold medal, van der Burgh has been unapologetic. Being honest is nice, but this isn’t exactly the Olympic ideal.
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