Yahoo claims victory over NBCOlympics.com with 2 billion page views

It’s an Olympics, and Yahoo is again claiming supremacy over NBCOlympics.com in online reach metrics related to the Games.

Three days after NBCOlympics.com said it has surpassed 1.1 billion online page views for the London Olympics to date, Yahoo said Thursday that it has surpassed 2 billion page views for its Olympic coverage through Monday across computer, mobile and tablet platforms. The Yahoo total, the result of internal metrics, is more than its total coverage of the Vancouver and Beijing Olympics combined.

Yahoo also said it has reached more than 80 million unique visitors globally for its coverage from London.

During both Vancouver and Beijing, Yahoo beat NBCOlympics.com reach metrics, and to that end, the London totals are not surprising. Yahoo has held the top spot in regular monthly sports reach rankings in all but one month during the past four years, and the company frequently touts itself as the starting point on the Internet.

Furthermore, the Olympics are a mainstream cultural event that appeals to casual and non-sports fans, an audience Yahoo reaches more easily than NBCOlympics.com.

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