NBC earns 18.6 overnight prime-time rating, up 3% from Beijing

NBC earned an 18.6 overnight rating for Wednesday night’s London Games coverage, which featured Misty May-Treanor and Kerri Walsh Jennings winning their third consecutive gold medal in women’s beach volleyball. Also featured was the finals for the men’s 100-meter hurdles, which saw U.S. runners Aries Merritt and Jason Richardson take the gold and silver medals, respectively. While figures could change when final numbers are released later today, that overnight is up 3 percent from the same night in Beijing.

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