NBC heads into final weekend of London Games well ahead of Beijing

By Staff Reports

August 10, 2012 01:28 PM

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NBC is averaging an 18.3 final rating and 32.6 million viewers through 13 nights of taped prime-time London Olympics coverage, up 8 percent and 12 percent, respectively, from a 16.9 rating and 32.6 million viewers during the same period for the 2008 Beijing Games (see chart).

Wednesday night’s coverage finished with a 16.8 rating and 29.1 million viewers, marking the most-viewed second Wednesday for any Summer Games since the 1976 Montreal Games. The telecast, which featured gold-medal victories for U.S. beach volleyball players Misty May-Treanor and Kerri Walsh Jennings, U.S. sprinter Allyson Felix in the 200 meters and U.S. hurdler Aries Merritt, is also up 11 percent and 17 percent, respectively, from the same night in Beijing.

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