NBC still on pace for best Summer Games prime-time rating since 1996

NBC is averaging an 18.5 final rating and 32.8 million viewers through the first 12 nights of prime-time coverage for the London Games, up 8 percent and 12 percent, respectively, from the same period for the 2008 Beijing Games.

Tuesday’s coverage was highlighted by gold-medal finals for individual gymnastics events, track and field’s women’s 100-meter hurdles and the second women’s beach volleyball semifinal. The network remains on pace for the highest-rated and most-viewed Summer Games since the 1996 Atlanta Games. Tuesday night’s coverage finished with a 17.6 rating and 30.1 million viewers, up 8 percent and 11 percent, respectively, from the same night in Beijing (see chart).

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