NBC overnight rating down 7% with competition from NFL preseason

NBC earned a 15.3 overnight rating for prime-time London Olympic coverage Thursday night, which featured Jamaican sprinter Usain Bolt becoming the first Olympian ever to win consecutive gold medals in the men’s 200 meters. While overnight figures are subject to change when final numbers are released later today, that figure is down 7 percent from a 16.4 overnight for the same night four years ago in Beijing.

Last night’s telecast faced competition from five NFL preseason games. Denver, which has ranked fourth among all U.S. markets for Olympics viewership, ranked near the bottom of markets for last night’s NBC Olympic prime-time telecast, as many viewers tuned in for quarterback Peyton Manning’s debut for the Broncos in a game against the Bears.
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