Bolt’s win in 100 meters continues NBC’s strong prime-time ratings

Usain Bolt propelled NBC's Sunday night rating.
NBC is averaging an 18.8 final rating and 33.6 million viewers through the first 10 nights of taped prime-time coverage from the London Games, up 9 percent and 12 percent, respectively, from a 17.3 rating and 29.9 million viewers during the same period during the 2008 Beijing Games.

Sunday night’s coverage from 7:30-11:29 p.m. ET, highlighted by Jamaican sprinter Usain Bolt winning his second consecutive gold medal in the 100 meters, finished with a 17.5 rating and 31.3 million viewers. Sunday night marked the seventh night during the London Games that averaged over 30 million viewers, equaling the combined total from Beijing and the 2004 Athens Games. NBC’s Sunday night average was up 9 percent and 15 percent, respectively, from a 16.0 rating and 27.2 million viewers during the comparable night in Beijing (see chart).

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