Bolt's tape-delayed race tops live version in social media tracking

Even with NBC making every major Olympics event available live in some fashion, the network's practice of also tape-delaying some key action for U.S. prime time remains a subject of some debate. But new data from social media tracking firm Bluefin Labs provided further evidence of support.
Sprinter Usain Bolt retained his title Sunday as the world's fastest man, winning gold for a second straight Olympic 100-meter dash. His victory, occurring at 4:50 p.m. on the U.S. East Coast, generated a peak volume of more than 23,000 social media comments per minute, Bluefin Labs said. The tape-delayed broadcast of the race, shown at 11:15 ET last night, generated peak volume of more than 25,000 social media comments per minute.

More than six hours apart, the two airings of the race created nearly equal amounts of social media conversation, with the tape-delayed version slightly topping the live version.

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