Team GB increases social media followers by more than 1M

With the London Games past the halfway point, the popularity of the Olympics in the host country becomes evident when analyzing Team Great Britain on social media platforms.

The combined number of official Facebook likes and Twitter followers for the British Olympic Federation has increased more than 1 million in the first 11 days of competition. That number eclipses all other countries (see chart below); only the United States is close with a combined 369,834 additions, although it retains its position as the most popular Olympic country on those platforms.
Another interesting trend to follow is the popularity of the teams of Oceania, as both Australia and New Zealand show major increases in relation to their numbers pre-Olympics.

On a worldwide scale, the true impact of the London Games on social media can be seen by the enormous million-plus additions that the official pages/feeds of the Olympics and London Games have seen.

Listed below are combined Facebook likes and Twitter followers for the official pages/feeds of the most popular countries (Olympic committees) on the day of the opening ceremony on July 27 compared to Tuesday, Aug. 7.

  July 27 July 27 July 27   August 7 August 7 August 7  
  FACEBOOK TWITTER OVERALL   FACEBOOK TWITTER OVERALL TOTAL
ADDITIONS
Olympics 3,016,453 1,131,462 4,147,915   3,580,475 1,578,688 5,159,163 1,011,248
London 2012 791,695 949,284 1,740,979   1,345,301 1,521,838 2,867,139 1,126,160
                 
  FACEBOOK TWITTER OVERALL   FACEBOOK TWITTER OVERALL TOTAL
ADDITIONS
United States 2,186,215 98,936 2,285,151   2,371,787 283,198 2,654,985 369,834
Great Britain 88,032 224,823 312,855   755,918 574,493 1,330,411 1,017,556
Canada 184,744 18,217 202,961   209,311 36,402 245,713 42,752
Australia 39,838 15,917 55,755   105,913 35,987 141,900 86,145
New Zealand 20,474 10,603 31,077   97,643 17,371 115,014 83,937
France 30,917 4,577 35,494   56,858 11,444 68,302 32,808
Spain 31,175 4,760 35,935   36,408 13,136 49,544 13,609
Switzerland 33,488 4,683 38,171   37,430 6,337 43,767 5,596
Germany 13,171 425 13,596   28,514 4,800 33,314 19,718
Brazil 17,674 4,846 22,520   23,396 7,470 30,866 8,346
Colombia 8,852 5,044 13,896   11,683 17,384 29,067 15,171
Czech Republic 17,263 0 17,263   27,401 0 27,401 10,138
Mexico 15,636 1,464 17,100   21,246 2,941 24,187 7,087
Netherlands 1,485 15,390 16,875   2,405 21,340 23,745 6,870
Serbia 16,424 738 17,162   21,121 1,613 22,734 5,572
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