Podcast From A Pub: Mickle, SI’s Richard Deitsch talk media coverage
August 8, 2012 10:17 AM
|Mickle (left) and Sports Illustrated's Richard Deitsch
Over cans of Murphy’s Irish Stout and Pringles, they talked about some of the media stories around these Games.
■ How has the BBC’s coverage differed from NBC’s?
■ Why have NBC’s ratings been so high, and what can the network expect from ratings in Rio?
■ And what athletes will be the focus of NBC’s marketing for the 2016 Games.