Podcast From A Pub: Mickle, SI’s Richard Deitsch talk media coverage

By Staff Reports

August 8, 2012 10:17 AM

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Mickle (left) and Sports Illustrated's Richard Deitsch
For the latest installment of “Podcast from a Pub,” Olympics writer Tripp Mickle got lazy and didn’t actually go to a pub. Only kidding. He actually decided to stick around the Main Press Centre at Olympic Park so that he could bring on a special guest, Sports Illustrated media critic Richard Deitsch. The two met at Fred Parry Bar on the front of the Main Press Centre, which some 5,000 journalists use as their office each day of the London Games — the press center, not the bar.

Over cans of Murphy’s Irish Stout and Pringles, they talked about some of the media stories around these Games.

■ How has the BBC’s coverage differed from NBC’s?

■ Why have NBC’s ratings been so high, and what can the network expect from ratings in Rio?

■ And what athletes will be the focus of NBC’s marketing for the 2016 Games.

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