Nike signs on as presenting sponsor of FIBA’s 3x3 World Tour
August 3, 2012 10:04 AM
Nike has agreed to become a presenting sponsor of the International Basketball Federation’s (FIBA) three-on-three basketball discipline and tournament.
Financial terms of the multiyear agreement were not available. The deal was closed this week during the Olympics and includes value-in-kind support.
FIBA this year launched the 3x3 World Tour. It eventually will go to six cities: Sao Paulo, Brazil (July 14-15); Vladivostok, Russia (July 21-22); New York (Aug. 18-19); Istanbul, Turkey (Sept. 1-2); Madrid (Sept. 8-9); and Miami (Sept. 22-23). The early games are qualifiers for the final in Miami where teams in various age groups will have a chance to win up to $30,000.
Nike follows Samsung to become the second sponsor of the tour.
FIBA Secretary General Patrick Baumann said that the federation’s ultimate goal is to see three-on-three added to the Olympics as a separate basketball discipline. The federation sees it as a discipline that could appeal to youth and a broader demographic much in the same way beach volleyball did after it joined the Olympics through the volleyball federation.
“Nike wants the base of basketball to grow so they can sell their clothing, and we want that growth to be real so that these players play basketball,” Baumann said. “Three-on-three, for us, is going to be the next wave of generating interest in the game.”
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FIBA this year launched the 3x3 World Tour. It eventually will go to six cities: Sao Paulo, Brazil (July 14-15); Vladivostok, Russia (July 21-22); New York (Aug. 18-19); Istanbul, Turkey (Sept. 1-2); Madrid (Sept. 8-9); and Miami (Sept. 22-23). The early games are qualifiers for the final in Miami where teams in various age groups will have a chance to win up to $30,000.
Nike follows Samsung to become the second sponsor of the tour.
FIBA Secretary General Patrick Baumann said that the federation’s ultimate goal is to see three-on-three added to the Olympics as a separate basketball discipline. The federation sees it as a discipline that could appeal to youth and a broader demographic much in the same way beach volleyball did after it joined the Olympics through the volleyball federation.
“Nike wants the base of basketball to grow so they can sell their clothing, and we want that growth to be real so that these players play basketball,” Baumann said. “Three-on-three, for us, is going to be the next wave of generating interest in the game.”
