NBC's prime-time rating remains up from 2008, drawing 33M viewers
August 8, 2012 01:53 PM
Monday night’s telecast finished with a 15.8 rating and 26.6 million viewers for coverage featuring the men’s 400-meter final, women’s 400-meter hurdles final and women’s uneven bars final, tying the first Saturday of these Games for the lowest-rated night of coverage from London. However, the rating is flat compared to the same night in Beijing, after overnight figures originally had the night down. Viewership is up 1 percent from 26.4 million viewers.
NBC Sports Network enjoys biggest day ever
NBC Sports Network saw its most-viewed day ever on Monday with 956,000 viewers, fueled by the U.S. men’s basketball game against Argentina and the U.S. women’s soccer semifinal match against Canada.
For Olympic coverage from 4 a.m. to 8 p.m. ET, NBC Sports Network averaged 1.2 million viewers, while the back-to-back Team USA games from 2:45-7 p.m. averaged 3.1 million viewers.
The U.S.-Canada soccer match averaged 2.9 million viewers from 2:45-5:30 p.m. The match peaked with 3.8 million viewers in the 5-5:30 p.m. window as U.S. star Alex Morgan scored the game-winning goal with just seconds left in extra time. That peak figure marked the network’s most-viewed half-hour of the Olympics to date.
The U.S.-Argentina men’s basketball game averaged 3.3 million viewers from 5:30-7 p.m.