CoSport unfairly criticized in run-up to Games, company CEO says

Jet Set Sports CEO Sead Dizdarevic said the British press criticized the company unfairly in the run-up to the London Games.

The media wrote several stories about long will-call lines to pick up tickets bought through Jet Set (known as CoSport in the U.K.). The Monday before the opening ceremony a line that stretched to nearly 1,000 people waited as long as six hours to get tickets.
Dizdarevic said that the company discouraged ticket buyers from picking up tickets the first day and did the best it could to manage the line that formed by handing out water and umbrellas to provide shade.

“What the media writes is unfair,” Dizdarevic said. “They look at the single individual who has one issue or another. I can still proudly say that the customer satisfaction is 99.9 percent.”

Dizdarevic said that of 140,000 people who went through Jet Set (CoSport) to buy tickets, only 1,400 customers had issues that they brought to the company’s attention. On a case-by-case basis, the company worked to upgrade those customers’ ticket packages.

“Wherever we could, we did not care about money,” Dizdarevic said. “It was about customer satisfaction.”

The entire ticketing process London organizers used has been under fire throughout the Olympics. British Olympic Association Chairman Lord Colin Moynihan called on the International Olympic Committee to take over the process for future Olympics.

Dizdarevic, who has been involved in Olympic ticket sales since the 1980s, said the IOC should review the ticket sales process in London, but he didn’t have any specific suggestions for improving it.

“The systems for the Olympic Games in general are improving from Games to Games, but there are problems always,” Dizdarevic said. “As long as they have this type of system, problems will continue. There are easier ways for the future, but who am I to tell the world the best ticket system.”

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