BMW finds creative way to market its Mini inside Olympic stadium
August 6, 2012 11:06 AM
|BMW has worked a mini version of its Mini into the Olympic competition.
But BMW has found a way to join that shortlist.
The automaker, the official automotive partner of London 2012, developed miniature, radio-controlled versions of its Mini that cruise around during track and field, retrieving shot puts, javelins, discuses and hammers, and returning them to the throwing area.
|The battery-powered car can carry a hammer, discus, shot put or two javelins.
The miniature cars are a quarter the size of a regular Mini and they were made in Oxford, England. They can carry a single hammer, discus, shot put or two javelins.
BMW says that the miniature Minis working track and field this week will cover 6,500 yards a day. Each one is battery powered and can operate continuously for 35 minutes.