Wasserman Media Group to represent gymnast Jordyn Wieber
July 23, 2012 11:49 AM
Wieber had chosen not to sign with an agency for most of the run-up to the Games. She leaned on her parents and USA Gymnastics for support in negotiating her current agreements with AT&T, Kellogg’s and Procter & Gamble. All three of those companies sponsor USA Gymnastics.
|Gymnast Jordyn Wieber, a multiple medal threat for the U.S., has deals with AT&T, Kellogg's and P&G.
“We’d been recruiting her and the family for a while,” Levy said. “With it being an Olympic year, it was one of our priorities. What was attractive to her and them was that we’d never been in the space before. We’re a player in Olympic marketing but we’ve never had a gymnast before.”
Levy said that Wasserman will focus on working with her existing partners through the Games and afterward. He hopes to find some additional sponsors who help her grow the sport of gymnastics.
The agency also will work with Wieber’s mother, Rita, who is being outfitted by White House Black Market in London and has a book coming out soon called “Gym Mom.”
Wasserman’s other top Olympians include swimmer Rebecca Soni and the Lopez family, which competes in taekwondo. The company recently reorganized its action sports and Olympic divisions to make them a single group with offices in Los Angeles, Carlsbad, Calif.; Raleigh, N.C.; New York; and London.