NBC averaging a 19.2 rating, most viewers in Olympic TV history

NBC is averaging a 19.2 rating and 35.8 million viewers through the first weekend of London Olympics coverage, up 17 percent and 12 percent, respectively, from a 17.1 rating and 30.6 million viewers during the same period of the 2008 Beijing Games. The 35.8 million viewership average marks the best figure in Olympic history, dating back to Rome in 1960 (the first TV Olympics).

The 19.2 average rating is the best-three day average since a 21.4 rating during the 1996 Atlanta Olympics. Salt Lake City leads all U.S. markets to date with a 25.8 local rating.

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