NBC releases more Olympic ad inventory after solid ratings start
July 31, 2012 09:31 AM
Through the Olympics’ first weekend, NBC is averaging a 19.2 rating and 35.8 million viewers. The rating is up 17 percent and viewership is up 12 percent over Beijing.
NBC has sold $1.02 billion in ad sales so far, said Seth Winter, NBC’s executive vice president of sales and marketing. That figure includes $195 million in ad sales at NBC’s local broadcast affiliates and $8 million in ad sales at Telemundo.