NBC, Charter quietly worked out carriage deal before Games
July 30, 2012 09:11 AM
Don’t expect a formal announcement on this deal, as both sides stayed quiet and kept their negotiations out of the press. Deal terms are tough to come by.
But NBC carriage battles in the run-up to the Olympic Games happen every four years, as NBC historically has used leverage from the Olympics to get a new deal from cable and satellite operators. Could you imagine a pay-TV distributor not offering NBC Sports Network, Bravo or CNBC during the Olympics?
Four years ago, it was Time Warner Cable that worked out a last-minute carriage deal just before the Beijing Games. This year, it’s Charter. And in 2016, it will be someone else.