Catching Up With: Carl Liebert, CEO of 24 Hour Fitness
July 30, 2012 12:27 PM
|P24 Hour Fitness CEO Carl Liebert
■ Basketball is a big thing for you, both as a former player and USA Basketball sponsor. What do you expect from the team here?
LIEBERT: I saw them in Vegas. I saw them in D.C. against Brazil. They’re really coming together nicely. One of the things I love associated with Coach (Mike Krzyzewski) is what happens in the game is a reflection of preparation. I know how hard he’s preparing. I saw some pictures at halftime of the Brazil game. The president came in the locker room. There were pictures with coaches and players. The only person not in a picture was Coach. It was halftime. He was only up by 5, and he’s thinking about winning the game. He’ll get that picture if they win the gold.
■ You have worked for years at Krzyzewski’s camps. Who do you think will replace him as the national team coach?
|From left: Olympic athlete Tony Azevedo; U.S. men's basketball coach Mike Krzyzewski; 24 Hour Fitness Chief Marketing Officer Bill Quinn; Chairman of USA Basketball Jerry Colangelo; Liebert; U.S. women's basketball coach Geno Auriemma; Olympic athlete Kerri Walsh; and USOC Chief Marketing Officer Lisa Baird at the opening of Team USA's High Performance Training Center.
■ The USOC has new leadership now. What is different about working with the USOC here than in Beijing?
LIEBERT: If you think about the change the USOC has gone through. In ’08, we were still hopeful for Chicago. There was an underlying tension but some optimism. Then you go through the last four years and look at what Scott (Blackmun) and Lisa Baird have done and it feels more settled. It feels like there’s a plan. I know Larry Probst well. We’re on the Jimmy V Foundation board together. He’s working hard to develop a better relationship with the IOC and takes pride in that, which is great. If anything, I feel like we’re on more stable ground. It doesn’t feel as uncertain. The leadership of the USOC is solid. Scott’s established his credibility with not only employees and sponsors but also athletes.
■ What events do you plan to get to here?
LIEBERT: I’m all over the place. I haven’t been to a swimming event, so I’m going to swimming. I’m going to diving. I’m going to artistic gymnastics. Obviously basketball. Track and field. Badminton, and I’m trying to get into table tennis. And I wanted to see Wimbledon, so we’re going to do that.