AT&T launches Olympic campaign with series of short films
July 26, 2012 03:45 PM
|Swimmer Ryan Lochte is part of the AT&T campaign
The films are complemented by 30-second segments that will air in prime time on NBC throughout the Olympics. Some of the spots already have begun to run in the U.S., such as “Afternoon Run,” which features marathoner Ryan Hall streaming The Odyssey on a long run, and “Warming Up,” which features swimmer Ryan Lochte crossing the Atlantic Ocean.
The films are available on AT&T’s Olympic site: http://www.att.com/standalone/teamusa/#fbid=ucd0x6ayaYw?tab3.
BBDO developed the ads. The Marketing Arm managed the “My Journey” concept.
During the Olympics, AT&T will launch a campaign called the “New Possible."