Reaching fans in the 21st Century: Warriors co-Owner Vivek Ranadive

Warriors co-Owner Vivek RanadivePhoto by Marc Bryan-Brown
Ranadive: "(Sports fan) are true shareholders and partners."
Warriors co-Owner and Vice Chair Vivek Ranadive, founder of Tibco Software, says there are five forces driving the current century: the explosion of data, mobility, the emergence of platforms, the rise of Asia and the notion of math trumping science. Ranadive spoke to the ’12 Sports Media & Technology audience about how sports can deliver better value in the 21st century. He also provided the audience with a case study, showing how his software company has helped the Warriors front office become closely connected to fans.

On the future of mobile devices, Ranadive said, “Your mobile device is going to be everything. It’s going to be your wallet, your health monitor, how you view content.”

Ranadive, on fans: “We are blessed in sports because we have fans. I have a software company with customers in every market and they all dream of converting their customers into fans. Fans are engaged. Fans are loyal. Fans evangelize. Fans are committed to your success. They’re true stakeholders and partners.”
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