March Madness Live will be free for cable and satellite subscribers

Turner will not charge for its March Madness Live application in 2013, said Jeremy Legg, Turner's senior vice president for business development and multi-platform distribution, during a session on the challenges of developing TV Everywhere. Instead, it will allow consumers to download the app and begin viewing the NCAA men’s basketball championship games by authenticating their cable and satellite subscriptions.

The decision marks a change from Turner’s approach in 2012, when it charged $3.99 for an app that allowed people to view games on their mobile phones and tablets but let them view games for free by authenticating their cable or satellite subscriptions on their desktops and laptops. Legg said the change is being made because Turner discovered that authentication worked earlier this year. He added, “We think it’s time to move to that model for the 2013 March Madness.”
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