SBD: Colts-Jets Gets 6.0 Overnight Rating For ESPN SBD: Les Moonves Defends NFL Ratings SBD: Source: Fox Has Sold 90% Of Super Bowl Ad Space SBD: NFL Amends Changes To Social Media Policy SBD: All NFL Partners See Week 13 Sunday Decline SBD: CBS Has Deal To Stream NFL Games SBD: NFLPA Launches New Business Accelerator SBD: Browns Make Case To Maintain Personnel SBD: Many NFL Players Participate In Cleats Cause OTG: IAF Day 2
Marketing to the 'We' generation
Grey NY's Tor Myhren on how to reach today's influencers
|Tor Myhren opened the conference with a talk about marketing to millenials.
On sports still capturing live TV audiences, especially the Super Bowl: “I call it America’s last campfire, because it’s the only day where we all get together and sit around one place and we all experience that story together. It never happens other than that.”
On the importance of creativity: “I hope nobody in this room has ever uttered this phrase, because I work at an ad agency, and I hear it all the time. ‘I am not creative.’ Think about how I started this talk. 1,500 of the top CEOs in America value creativity as the No. 1 leadership competency for the future. So don’t ever say this if you ever want a job.”