SBD: Report: NFL Eyes Pay-To-Play For SB Halftime SBD: IMG Hires Ogilvy & Mather's Scott For New Role SBD: CBS Signs Presenting Partners For NFL Thursdays SBD: Levi's NFL Debut Goes Off Without A Hitch SBD: Levi's Stadium Preps For 49ers Gameday Traffic SBD: Virtual On-Field Ads Causing A Stir SBD: Syracuse, IMG Renew Multimedia Rights Deal SBD: Newton, Manning Star In New Gatorade Ads SBD: Levi's Stadium Dealing With Sod Issues SBD: L.A. Groups Sought Bills, But Backed off
Marketing to the 'We' generation
Grey NY's Tor Myhren on how to reach today's influencers
|Tor Myhren opened the conference with a talk about marketing to millenials.
On sports still capturing live TV audiences, especially the Super Bowl: “I call it America’s last campfire, because it’s the only day where we all get together and sit around one place and we all experience that story together. It never happens other than that.”
On the importance of creativity: “I hope nobody in this room has ever uttered this phrase, because I work at an ad agency, and I hear it all the time. ‘I am not creative.’ Think about how I started this talk. 1,500 of the top CEOs in America value creativity as the No. 1 leadership competency for the future. So don’t ever say this if you ever want a job.”