SBJ: MLB local streaming still stuck SBJ: Year-old basketball event coming to ESPN SBD: Media Notes SBD: ESPN Paying $7-9M For Hockey World Cup SBD: ESPN To Air World Cup Of Hockey SBJ: Sports Media: Inside 'Road to …' SBD: March Madness YouTube Channel Launching SBD: Fox Promising Strong MLS Broadcasts SBD: Neuheisel Joins CBS As CFB Analyst OTG: PodcastNHLWeek8
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.