SBD: Arizona State Ends Deal With IMG College SBJ: Caps look for early renewal of TV deal SBJ: ESPN settles in atop digital rankings SBJ: Turner events to open NBA season SBD: MLB Files Opposition In Ongoing MASN Dispute SBD: IMG To Countersue ASU If Resolution Not Reached SBD: Lowest Overnight Rating Ever For WS Game 1 SBD: Early Morning NFL Game Offers New TV Window SBD: WS Game 2 Overnight Projects Win For Fox SBD: FSU-Notre Dame Earns Big Rating
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.