SBJ: ACC network may stall over rights issues OTG: jayz nflpa SBD: ESPN Has First Mass Layoffs In Years SBG: Tape Of Rangers' Chair Leaked SBJ: Bulls’ boss finds different role in NBA SBJ: Lifetime Achievement: Jerry Reinsdorf SBG: Tape Reveals Rangers Murray Sacking SBD: Microsoft, NFL Unveil $400M Partnership OTG: SBA Winners List SBG: Ferguson Lands $3M Ambassador Deal
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.