SBJ: Fox Sports execs like trends at FS1 SBD: ESPN Preps For World Cup Coverage SBD: Michelle Beadle Returning To ESPN Monday SBD: Fox' James Murdoch Discusses Sports Rights SBD: Disney, Dish Network Reach Long-Term Deal SBD: Dish Unlikely To Carry SportsNet LA SBD: Fox Looks To MLB Games To Bolster FS1 SBD: RSNs Pushing MLB For Streaming Rights SBD: Rehearsal Helped Fox Sports Choose Lead MLB Team SBD: Golf Channel Unveils Plans For "Arnie"
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.