SBD: Four Big Tech Companies Bidding For NFL's "TNF" SBD: NFL Working To Reduce Number Of TV Breaks SBD: Bell, Rogers Remove Sports Channels From Bars SBJ: Sports Media: Dolphins very social SBD: CBS/Turner Ratings Up For Elite 8 Games SBD: YouTube Emerges As Competition To Twitch In E-Sports SBD: Cowherd Talks ESPN, Fox Sports Differences SBJ: Instagram expands its student program SBD: FS1 To Carry BIG3 Hoops Games On Tape Delay SBD: CBS/Turner Sweet 16 Overnights Up
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.