SBJ: Sports Media: Life after ESPN SBJ: More NBA options on Thursday nights SBD: NFL Reluctant On Long-Term "TNF" Deal SBD: NESN Sees Backlash From Orsillo Decision SBD: Report: Orsillo On His Way Out Of Red Sox Booth SBD: Ballmer Reportedly Declines Prime Ticket's Extension SBJ: SI makes campus new digital destination SBD: Sources: Whitlock Could Leave ESPN SBD: Joe Buck Gets New DirecTV Q&A Show SBD: Le Batard Likely To Fill ESPN Radio Mid-Day
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.