SBJ: ACC Network to debut amid cost-cutting SBD: Yahoo Sports To Use Current Name For Now SBD: ESPN Confident Of Full ACC Net Distribution SBD: Could Rhoden Land At ESPN After Leaving NYT? SBJ: Live NBA game streams to be available SBJ: NASCAR will take over digital ad sales SBD: Twitter To Stream Live MLB, NHL Games SBD: Social Studies: PGA Tour's Preston McClellan SBJ: NBC turns Conn. studios into Rio North SBD: Swofford, ACC Adamant TV Net Will Help Conference
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.