SBD: Rachel Nichols' "Unguarded" Cancelled By CNN SBD: "Furious" Simmons Returns From ESPN Suspension SBJ: Caps look for early renewal of TV deal SBJ: ESPN settles in atop digital rankings SBD: FSU-Notre Dame Earns Big Rating SBD: FS1 Sets Another Viewership Record SBJ: Turner events to open NBA season SBD: TBS, FS1 Scoring With MLB Playoffs SBD: NFL Week 7 Overnight Ratings SBD: Fox Pulls Goldberg From NFL Games
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.