SBJ: Sports Media: ‘PTI’ at 15 SBJ: Fanatics-UA to field MLB jerseys in 2020 SBD: Cubs Game 6 Most-Watched LCS Since '10 SBD: Fox Has Best World Series Opener Since '09 SBD: MLS Sees Gains Across All Network Partners SBD: CBS Leads NFL Week 7 Overnights SBD: MLB Postseason Viewership Down 8% SBD: FS1 Gets Record Overnight For NLCS Game 5 SBD: World Series Game 2 Overnight Best Since '09 SBD: Facebook Helping Teams Drive Ticket Sales
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.