SBJ: Future of Universal Sports unclear SBJ: FanVision acquires PrePlay SBD: ESPN.com Set To Unveil Site Redesign SBD: Gus Johnson No Longer Fox' Soccer Voice SBD: CSN Houston Sale Would Affect 75 Jobs SBD: ESPN Sets Another ComScore Record SBD: CBS Nixes Rihanna From "TNF" Opening OTG: 0916 GC4 Growth Prospects of Womens College Sports OTG: 0917 GC9 Gender in Sports Business Turnkey OTG: 0916 GC3 State of Womens Sports Properties
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.