SBJ: Sports Media: Rothman to stay SBD: NFL Launches Official YouTube Channel SBG: Discovery To Bid On EPL Broadcast Rights SBD: Showtime Creates All-Access College Hoops Show SBD: "Red Army" Doc Gets Positive Reviews SBD: ESPN Likes Broadcasting Pro Bowl From SB Site SBJ: Pereira, Trask to author books SBD: Michaels: I Had Notes On Mueller Report, No Script SBD: News Networks Carry Belichick Press Conference SBD: Media Notes
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.