Writers' Recap: A podcast on hot topics from Day 2



With the end of the 10th annual Sports Marketing Symposium came the realization that some things never change. As Editor-at-Large Terry Lefton says in our final podcast of the event, we talked about return on investment at the first Sports Marketing Symposium, and we'll still be talking about it at the 20th.

One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:

Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.

There are still major disagreements about the direction, and even the usefulness, of social media.

When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.

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Related Topics:

ING, GE, Media

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