SBD: NBC, ESPN, Fox Expected To Bid On EPL SBD: The Players' Tribune Continuing To Gain Momentum SBJ: Westminster moving dog show to Fox’s FS1 SBD: Mortensen Cancels Appearance On WEEI SBD: ESPN's Champion: "First Take" Needs To Evolve SBJ: Sports Media: Shanks goes hands-off SBD: Sources: Josh Elliott Could Return To ABC SBD: Pac-12 Net Headed To DirecTV After AT&T Deal? SBD: Iger Talks ESPN Going Straight To Consumer SBD: CBS, ESPN Reach Sub-License Deal For MVC
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.