SBD: NFL Viewership Continues Rocky Start To '16 SBD: ESPN Fires Back At FS1's Repeated Jabs SBJ: Sports Media: Twitter's NFL numbers SBJ: NBC to televise first Pegasus World Cup SBJ: Tennis Channel lands Volvo Car Open SBD: Debate Audience Puts "MNF" At New Low SBD: ESPN Moving Greenberg From "Mike & Mike"? SBJ: NBC interested in staying with circuit SBD: Debate To Take Big Chunk Of "MNF" Audience SBD: Social Studies: Adidas PR Dir Michael Ehrlich
Writers' Recap: A podcast on hot topics from Day 2
October 4, 2012 07:28 PM
One thing that is different, though, is the extraordinary focus on social media, and, in particular, figuring out what to do with it. Lefton talked with Executive Editor Abraham Madkour and reporter Chris Botta about the major themes that came out of the conference, including:
■ Marketers now take it for granted that they have to move in all directions at once. TV alone is not enough.
■ There are still major disagreements about the direction, and even the usefulness, of social media.
■ When it comes to ROI, there are even fewer clear answers in social media than in most other areas, and just about everyone seems to want something different.