SBJ: Snickers renews WrestleMania deal SBJ: Planners taking stock of Pyeongchang SBD: LA 2024 Betting On Historic Sponsorship Sales SBJ: USA Swimming appeals to listmakers SBJ: Bob McNair on ... SBG: China Spurs Winter Sports Involvement SBD: Lananna Named New USA Track & Field President SBG: IOC Urging Tokyo To Keep Budget Down SBG: UK Sport Appeals To PM For Funding OTG: MMF Day 1
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?