SBD: Casey Wasserman Takes Over L.A.'s Olympics Bid SBD: Boston Mayor Excited About '24 Games Bid SBG: Athletes To Carry Out Own Water Tests SBG: BOC To Spend $600M On 2016 Games SBG: Rio Organizers Say Games On Course SBG: IOC Invites Skateboarding To YOG SBG: PyeongChang 2018 Names Interim Chief SBG: Olympic Cauldron Row Settled Out Of Court SBG: Cho Nominated As New '18 Games Head SBG: N. Korea Urges South To Accept Delegation
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?