SBD: IOC Considers Airbnb For Rio Games SBD: Boston Mayor Rewords USOC Deal SBG: Park Asks Firms To Sponsor PyeongChang SBG: Beattie: Brisbane Should Bid For Olympics SBG: Olympic Notes SBG: Airbnb On Shortlist For Rio 2016 SBG: India Deal To Help Aussie Olympic Campaign SBG: Brisbane Considering Bid For 2028 Games SBG: Brazil To Spend $35M On Additional Structures SBG: Clegg: Baku 2015 Will Silence Doubters
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?