SBD: Wayne Gretzky Returns To IMG SBD: S.F. Begins Effort To Land '24 Games SBD: Details Begin Emerging On DC 2024's Bid Plans SBD: Twitter Impact On Sports Reporting Keeps Growing SBG: Tokyo Looking To Cut $1.7B Off 2020 Bill SBD: IOC's Bach: Reform Will Make Bid Process Friendlier SBG: IOC VP Asks Toyko To Move Event Venues SBG: IOC Vision Creates 'Sense Of Modernization' SBG: Rio 2016 Reveals Mascots SBG: Rio Mayor Downplays Corruption Scandal
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?