SBD: Boston Bid Hinges On Proximity Of Venues SBG: Rio 2016 Bets On Flip-Flops To Hit $420M SBD: Boston Mayor Changes Tune On Olympics Bid SBG: America's Cup Threatens Olympic Sailing OTG: SMS Day 1 Luncheon Networking OTG: SMS Day 1 Reception SBD: Classified Advertisements OTG: SMS Day 2 AM Networking OTG: SMS AM PreEvent Networking SBG: Rio's Golf Course Grass Under Threat
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?