SBD: Brazil Struggling With Rio Games Preparations SBJ: A-B drops Candace Parker from Team Bud SBG: NHL Important For Winter Games' Value SBJ: Sponsors celebrate countdown to Rio SBD: USOC, NBC Partner On Gold Map Initiative SBJ: Tennis’ data deals under review SBG: Rio Not Ready 100 Days From Olympics SBG: David Wilkie Calls Golf Growth 'Bullshit' SBG: Rio Expecting More Chinese Investment SBG: Visa: Rio Travel Projections 'Reassuring'
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?