Writers' Recap: A podcast on hot topics from Day 1



It's not exactly "Podcast in a Pub," which was one of the most popular parts of our recent London Olympics blog, but there was a reception going on and drinks were being served when Executive Editor Abraham Madkour sat down with reporters Terry Lefton and Tripp Mickle to talk about highlights of the first day of the 2012 IMG Sports Marketing Symposium.

Among the topics being discussed:

Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?

How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?

And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?

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Related Topics:

Olympics, ING, IMG, GE, Twitter, Facebook

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