SBD: WME Plans To Cut $151M In Costs Out Of IMG SBD: Concerns Over Rio Olympics Prep Mounting SBD: Phelps Coming Out Of Retirement SBD: WME Plans To Cut $151M Out Of IMG SBG: IOC Urges Saudi To End Girls' Sports Ban SBG: IOC Tightens Control Over Rio 2016 Prep SBG: Incheon Asiad Main Stadium Unveiled SBG: Preparation Concerns Mounting In Rio SBG: Germans In Favor Of Olympic Bid SBG: Krakow 2022 Bid Chief Resigns
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?