Writers' Recap: A podcast on hot topics from Day 1

October 3, 2012 07:53 PM

Font Size   Resize Small Resize Normal Resize Large  |  Print  |  Share  | 


It's not exactly "Podcast in a Pub," which was one of the most popular parts of our recent London Olympics blog, but there was a reception going on and drinks were being served when Executive Editor Abraham Madkour sat down with reporters Terry Lefton and Tripp Mickle to talk about highlights of the first day of the 2012 IMG Sports Marketing Symposium.

Among the topics being discussed:

■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?

■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?

■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?
Return to top

Related Topics:

« Previous  |  Main  |  Next »
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug

©2013 Street and Smith’s Sports Group and its licensors. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement and Privacy Policy. About our ads.
All rights reserved.