SBJ: Sponsors focusing ads on Paralympians SBD: Details Emerge About Rio Games Golf Fields SBG: Sochi Paralympics Break Ticket Records SBG: Poor Conditions Slow Paralympics Skiing SBG: IPC Chief: Sochi Exceeding Expectations SBG: Ukrainians Stage Protest At Paralympics SBG: Akimoto Eyed For Tokyo 2020 Exec Board SBG: Olympic Notes
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?