SBD: Coors Billboards With UConn Logos Removed SBJ: USOC pushes pre-Games tour two years out SBD: Boston Could Have Edge In '24 Bid SBD: Hero MotoCorp To Title Tiger's December Tourney SBG: Wasserman Picks Up $100M Investment OTG: 0916 GC5 Irina Pavlova SBJ: Redesign gives site traditional look OTG: 0916 GC3 State of Womens Sports Properties OTG: 0916 GC6 Mentoring and Developing the Next Generation of Leaders OTG: 0916 GC1 Executive POV
Writers' Recap: A podcast on hot topics from Day 1
October 3, 2012 07:53 PM
Among the topics being discussed:
■ Was keynote speaker Tor Myhren on the mark with his talk about marketing to the 'We' generation?
■ How surprising was it that Twitter outpolled Facebook as the place that fans turn to first for news about their teams?
■ And how do athletes compete for endorsements with reality show starts and others who are cheaper and more willing to satisfy marketers' demands?