John Cena on WWE's evolution
October 4, 2012 11:00 AM
|John Cena said he's proud to have the WWE involved in the fight against breast cancer.
Of the WWE’s early years, Cena said: “If you ask me about our product in 2000, it was a college frat party. It really was. And it was geared toward that coveted 18-35-year-old demographic. Nowadays, 40% of our audience is women. And a lot of the 100 million dollars of retail is kids. I’m a star of a kids show. I’m really proud to say that.”
Cena came dressed in his standard uniform, which makes a statement in a fight against breast cancer. He stuck around for a networking reception and had his photo taken with dozens of Sports Marketing Symposium attendees.