CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
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CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
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Target Field delivers payoff for Twins with new partners
The glowing reviews of new Target Field have not gone unnoticed by the Minnesota Twins’ corporate partners. Midway through the 2010 season, the Twins have signed Home Depot as a new sponsor and seen AutoTrader.com and Toro expand their existing deals. Added to that, Mall of Americ ...
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$450M SNY loan includes investor dividend
SportsNet New York, the New York Mets-controlled regional sports network, is borrowing $450 million, more than half of which will flow to the channel’s investors as dividends, sources said. SNY counts Comcast and Time Warner Cable as investors along with the Mets. The RSN held a bank me ...
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Role of investors examined in Rangers bid
Ever since agreeing to buy the Texas Rangers in mid-December, Pittsburgh lawyer and minor league baseball team operator Chuck Greenberg has been the face of the embattled bid to buy the club. Along with Nolan Ryan, his public partner, team president and hall of famer, the two have been ...
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Jordan scoring deals for Bobcats
Video game maker 2K Sports has signed its first NBA team sponsorship deal with the Charlotte Bobcats, an agreement that comes as the company features Bobcats owner Michael Jordan on the cover of its upcoming “NBA 2K11” game. Financial terms of the one-year deal were not disclosed, but ...
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Tourney’s ticket incentives include concerts
The PGA Tour’s inaugural Greenbrier Classic will mix a unique blend of entertainment and online incentives to drive ticket sales and spur interest this week. Weekly badges to the tournament will range from $49 to $147 and include admittance to one or all three of the country music co ...
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Group to finance one-third of $450M Warriors price tag
The new owners of the Golden State Warriors will finance about one-third of the record-setting $450 million to be paid for the NBA team. The sale to a group headed by venture capitalist Joseph Lacob and Mandalay Entertainment Group CEO Peter Guber is structured to include $300 million i ...
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Man City seeks U.S. fan base through N.Y. youth development
On a hot and humid day in New York last week, Manchester City Football Club CEO Garry Cook ascended eight flights of stairs and stepped onto the sun-soaked roof of a public school in Spanish Harlem. A thick layer of green field turf lay before him and transformed the school’s tar roof i ...
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Deal solidifies A-B partnership with MSG
Anheuser-Busch is set to continue its 30-plus-year relationship with Madison Square Garden by signing a new deal making it the third top-level signature partner as the arena undergoes a dramatic $800 million renovation. Part of that upgrade will include the construction of a 10,000-s ...
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A la carte shift lands X Games more sponsors
A record 37 brands will be activating around the X Games in Los Angeles this week, highlighting the property’s move from prix fixe sponsorships to a la carte packages where sponsors pick and choose what rights they buy. The extensive list of X Games partners is the longest in the eve ...
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Utah looks to ride Supercross to more event, tourism business
The Utah Sports Commission didn’t just bring Monster Energy AMA Supercross back to the state, it’s also spending money with the event as a sponsor. The Utah event each spring has been one of the series’s most successful in the last two years since it returned to Salt Lake City after ...
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