CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
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CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
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World Cup pays off for A-B InBev
The world’s largest brewer, Anheuser-Busch InBev, took to the World Wide Web to promote its sponsorship of the 2010 World Cup, and early return-on-investment studies indicate the effort worked, executives say. A-B InBev executives reported that its fan base on the Budweiser United Fa ...
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Kroenke asks NFL to let him purchase Rams in 2 chunks
Stan Kroenke wants to buy the St. Louis Rams in two pieces instead of at once and pay interest to the current owners for holding on to a significant slice of the team for several years, multiple sources said last week. Two sources said some owners on the nine-member NFL finance commi ...
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Control supply to heat up demand
The Miami Heat is adopting an aggressive new business strategy in leveraging the franchise’s stunning summer that brought LeBron James to South Beach. The team is holding back the sale of season tickets to create pent-up demand, increasing its sponsorship rate card by double digits and ...
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Video mirrors give ads new home at stadiums
Just when you thought every rock had been overturned, a Charlotte company has developed a technology to broadcast advertising through bathroom mirrors. These marketing mirrors are being installed in a handful of college football stadiums and will be up and running when the season kicks off ...
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MLS extends Garber’s deal through 2014
Major League Soccer’s board of governors has approved a contract extension for Don Garber that will see him continue to lead the league as commissioner through 2014. The four-year deal, which sources said includes incentives and performance goals that could push his total pay to more th ...
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Merger has IMG poised to compete
IMG Worldwide’s deal to buy ISP Sports shook the college sports industry last week as the company continued to expand its presence in the college market, and across American sports. Last week, IMG College announced it had acquired ISP Sports, college sports’ biggest multimedia rights ho ...
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Brody leaving MLB to head sales at WMG
After spending 11 years building an enviable roster of corporate partners for Major League Baseball, John Brody is leaving the league to help Casey Wasserman build a global sales force. Brody starts with Wasserman Media Group at the end of the month as a principal heading up the agency&rsq ...
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EA plans ‘MaddenGras’ for release date
EA Sports is bringing spectacle back to the launch marketing of its “Madden” football video game, with the publisher planning a daylong “MaddenGras” festival Aug. 10 in New Orleans to herald the release of the iconic title’s latest version. After several years of high-profile launch ...
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Presale for ’12 Ryder Cup a hit
The first shot of the 2010 Ryder Cup won’t be struck until October, but the PGA of America is already ahead of pace on selling hospitality packages for its 2012 event at Medinah. The PGA recently executed a three-month presale period for its hospitality chalets and clubhouse rooms and ...
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Nike endorsement tab swooshes down
Growth in Nike’s spending on endorsements, promotions and advertising came to a halt in its most recent fiscal year, and its obligations on payments to athletes and teams fell by 9.5 percent, according to the company’s recently submitted annual 10-K filing with regulators. ...
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