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CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
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Rivals.com founders launching new site
The founding executives of Rivals.com, Shannon Terry and Bobby Burton, are returning to digital sports media with the creation of 247Sports.com, an independent entity that will seek to blend local and team-based affinity sites with social media and mobile technology. There are some key ...
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U.S. Open renews with Citizen, Polo in 5-year deals
The U.S. Open Tennis Championships is renewing sponsorships with Citizen Watch and Polo Ralph Lauren, two of its leading partners, in five-year deals worth a total of up to $28 million. The companies’ deals were up after this year’s tournament, which begins Aug. 30. Polo will pay abo ...
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NFL Players alerts sponsors to post-CBA plan
The NFL Players Association’s marketing arm recently notified NFL sponsors that their rights to use players in advertising end in March if, as expected, the league’s collective-bargaining agreement expires. The group, NFL Players, in a letter dated Aug. 6 also offered league sponsors th ...
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NFL ready for new season with updated digital offerings
The NFL this month is unveiling an array of new digital products, including live streaming of out-of-market preseason games, expanded in-game highlights on NFL.com and NFL Mobile, and a number of relaunched team sites. The moves represent essentially the third phase of an internally ...
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Bedol consulting MLS on media
The architect of two of the most successful sports channel launches is advising MLS on what to do with its media rights. Brian Bedol was introduced to the league’s board of governors in late July as MLS’s new media and content consultant. The job will see Bedol, who made his re ...
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Nets see value in trading home games for London calling
The New Jersey Nets will sacrifice two home games this season as the team tries to develop international appeal by playing in the NBA’s first regular-season games in London. Terms of the deal between the NBA and the Nets call for New Jersey to forgo two games at the Prudential Center ...
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USA Basketball signs 7 sponsors through ‘12 Games
USA Basketball has signed seven sponsors as the men’s national team gears up to play in the World Championships in Turkey later this month. Partners are Nike; Gatorade; State Farm Insurance; Tiffany & Co.; JA Apparel Corp., owners of Joseph Abboud brand; Milk Processor Education Pro ...
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MLBPA looks at agent rule changes
The MLB Players Association could become the first players union to penalize certified agents who leave their agencies and take players with them in violation of their noncompete and nonsolicitation agreements. The proposed rule change was part of an e-mail the union sent to agents and pla ...
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TV, commish questions next for AFL
The Arena Football League capped its relaunched regular season facing some key questions as it looks to build its business for next year. The 15-team league, which was relaunched after shutting down in 2009, headed into its final regular-season games this past weekend with an average at ...
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Zimmerman’s deal gives him ballpark for charity event
Washington Nationals third baseman Ryan Zimmerman next week will host a charity fundraising event at Nationals Park for his multiple sclerosis foundation, marking the rare use of a major league facility by a player for his own purposes. Zimmerman and his agent, CAA Sports’ Brodie Van Wa ...
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