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Without a breakaway threat, MLS aims for steady, long-term growth

Published in SportsBusiness Journal on 07 / 13 / 98

Halfway into its third season, the glass is half-full at Major League Soccer. The 11-team league has been unable to grow its average attendance or television ratings, but it has become a picture of stability uncharacteristic of a start-up sports league. All of the original owners remain on boa...

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