CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
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CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
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BofA making up for slow start in NASCAR, may not be done
Bank of America ’s foray into NASCAR, though slow and rather late by most accounts, has been very calculated and well thought out. Adding to a motorsports portfolio that up until this year consisted of a prerace show on NBC and TNT and an official sponsorship with Speedway Motorsports ...
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Sponsors back USA Basketball
The overhauled USA Basketball program has reached agreement with McDonald’s, Nike, State Farm Insurance and Gatorade on three-year marketing deals leading up to the 2008 Beijing Games, bringing the property $16 million in sponsorship revenue, sources said. LeB ...
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NBA, sponsors seeing green in St. Pat’s promotion
The NBA is using a limited media buy in three targeted publications for its first St. Patrick’s Day merchandising effort. The league will advertise in Slam, School Sports and Dime magazines to push merchandise for the three-team, green-jersey sales effo ...
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NYC momentum, little movement in Seattle
Lesa France Kennedy will always be the daughter of Bill France Jr. and the sister of NASCAR Chairman Brian France, but as president of International Speedway Corp., Kennedy is also a leader in the stock car racing industry and an expert in promoting motorsports events. Two days before ...
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ESPN tries to bolster mobile unit
ESPN executives are planning to change elements of Mobile ESPN’s marketing and content after a bumpy beginning to the network’s high-dollar wireless venture. ESPN has dropped the price of its phones and started offering a low-end service plan. Those plans c ...
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Raising the Rays
Of all the dramatic changes made by the Tampa Bay Devil Rays in the first four months under new principal owner Stuart Sternberg, perhaps the most symbolic can be found in the middle of the team’s offices at Tropicana Field, overlooking center field. Sternberg ...
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Las Vegas mayor takes case to NBA team owners, execs
The 2007 All-Star Game is set for Las Vegas, so Mayor Oscar Goodman hit Houston hard not only to promote next year’s event, but also to lure a franchise to Sin City. Vegas’ Mayor Goodman and Stern announced the ‘07 All-Star site last year. Goodman, wh ...
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NFL’s ‘hardlines’ head for Steelers’ home
The NFL’s non-apparel, or “hardlines,” licensees will gather at Heinz Field in Pittsburgh this week after a record year during the regular season and anticipation of an all-time licensing yield for the Super Bowl. More than 200 people representing more ...
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Running hot and cold
Before the Summer Games in 2000, Nike ran an Olympic advertising campaign under the motto: “You don’t win silver. You lose gold.” Last week, snowboarder Lindsey Jacobellis took silver but won a lot more attention than gold could have delivered. The 20-year-old, who got fancy on her next- ...
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Sternberg: ‘Whole level of optimism is very encouraging’
Stuart Sternberg made a fortune on Wall Street, collecting a reported $300 million to $400 million as an executive at the options trading firm Spear, Leeds and Kellogg when it was acquired by Goldman Sachs for $6.5 billion in 2000. By purchasing 48 percent and controlling interest ...
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