CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
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CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
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Lei-up: EA Sports renews deal with Maui Invitational
Electronic Arts’ EA Sports brand is renewing its title sponsorship of the annual early season men’s college basketball tournament in Maui. EA Sports, which has been title sponsor of the EA Sports Maui Invitational since 2001, signed on for two more years, through 2007. The deal w ...
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ESPN Radio’s NYC station gets boost from Smith
ESPN Radio might finally have a breakout star in New York, and the network’s owned-and-operated stations showed gains in Dallas and Los Angeles in the fall Arbitron ratings book. Ratings for Stephen A. Smith’s show on WEPN doubled the year-ago number. I ...
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NFL labor showdown goes into OT
The NFL and its players’ union were playing a high-stakes game of chicken late last week, with the financial foundation of America’s top sport at stake. “The difference between now and the past is a fundamental change in the way they are defining their expectations ...
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Outback titles senior men’s tennis tour
Outback Steakhouse will be the title sponsor of the newly launched senior men’s tennis circuit, which plans to expand to several cities in the coming years. The first full season of what will be called the Outback Champions Series begins this week in Naples, Fla. Tennis hall of famer Jim ...
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Federer nears lifetime deal with Wilson
Roger Federer is close to signing a landmark contract with Wilson Sporting Goods that will pay him more than any tennis player has ever received for endorsing a racket, tennis sources said. Federer, seldom a loser, has celebrated many victories with Wilson rackets. ...
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MLB execs go toe-to-toe with skeptical media over the Classic
Major League Baseball issued nearly 3,500 media credentials for the World Baseball Classic, more than double the typical draw for a World Series. But MLB executives have quickly learned that white-hot level of press interest is not a clear blessing. In the days leading up to the start o ...
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SportsLine’s advice: Take a number
CBS SportsLine is expecting demand for its free streaming video of the upcoming NCAA men’s basketball tournament to be over capacity, prompting the Web site to create a “waiting room” and special advance registration system. Demand for NCAA tournament video is ex ...
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Agents keep faith, even as original deadline passes
The consequences of not extending the NFL collective-bargaining agreement were potentially so dire that last week top NFL agents refused to believe that there would be no new NFL labor deal, even when it appeared that all hope was lost. Even when NFL Commissioner Paul Tagliabue announce ...
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Source: Charlotte wins NASCAR Hall
NASCAR is scheduled to announce today that Charlotte has won the yearlong race to land the sport’s Hall of Fame, multiple sources said. Charlotte initially beat out Kansas City and Richmond, Va., before finally edging Atlanta and Daytona Beach, Fla. “It’s a done deal,” one source said. ...
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Top of the World lands hat deal
Top of the World has signed a deal to produce the official hats for the four regional champions in this month’s NCAA Division I men’s basketball tournament, sources familiar with the deal said last week. The company replaces New Era as the official provider for the basketball regiona ...
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