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CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
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Cingular taking Madness mobile
Cingular and CBS SportsLine.com have struck a deal to provide NCAA men’s basketball tournament-related video and other elements to Cingular phone subscribers. Cingular, one of the NCAA’s three Corporate Champion companies, will make the service availab ...
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Brand expert gets marketing post at NBA
David Stern is inseparable from the marketing of the NBA. But now, as the business of pro basketball becomes increasingly complex, he’s shedding some of those responsibilities by adding a senior marketing executive. "Truth be told, I'm replacing myself." David S ...
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CBS tournament sales solid for television, online offerings
IBM and Microsoft are returning to NCAA tournament TV advertising after a year off. Surveying the field of corporate players gearing up for this year’s NCAA men’s basketball tournament, which begins this week: Tech, foreign autos drive CBS sales M ...
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Red Sox seek MLB’s largest radio rights deal
The Boston Red Sox are seeking a new $12 million- to $15 million-a-year radio rights deal that would be the most lucrative in Major League Baseball, and are hinting that they might join the growing number of clubs that have bought their own radio station if the market can’t meet their d ...
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Winding road to NFL labor peace
When NFL union leader Gene Upshaw sat down with four associates for dinner a little more than a week ago, the first thing he did was propose a toast to an NFL season without a salary cap. Gene Upshaw It was Sunday night, March 4. Upshaw, head of the NFL pl ...
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Competition pumps up MLB rights in Europe
The emergence of two new players in the European sports market has helped Major League Baseball more than double the value of its cable television rights there, to nearly $20 million over five years. One of the players is the North American Sports Network, a four-year-old startup based ...
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Jockeys confront harsh reality, empty coffers
When Pepperdine University professor Wayne Gertmenian was first appointed to run the Jockeys’ Guild in 2001, the organization, which represents about 1,200 professional racehorse jockeys nationwide, had about $5 million in assets. John Velazquez, the guild’s chai ...
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NBA’s Chicago predraft camp going to Disney
The NBA is moving its predraft camp out of Chicago to the Disney sports complex in Orlando this year and plans to have live ESPNU coverage of games from the event. The June camp for potential top draft picks had been held in Chicago since 1982. The weeklo ...
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Dirt Motorsports adds 3 from NASCAR’s world
Dirt Motorsports, the largest sanctioning body for sprint, late model and modified dirt-track racing in the United States, has added three executives with NASCAR ties to the company as it works to consolidate and maximize dirt-track racing. The additions give dir ...
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Pistons selling newest suites at lower prices
A year after the Detroit Pistons made a splash with $450,000 bunker suites, the team is citing the downturn of the auto industry as a reason for offering lower prices and partial-season purchase options for a new set of premium seats coming on line. The Pistons’ ...
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