CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
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CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
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Dodgers will reward fans who ‘Think Blue’
The Los Angeles Dodgers have teamed with Les Otten’s Sports Loyalty Systems to create a fan loyalty program dubbed Think Blue Rewards, the first of several such efforts expected to be launched in Major League Baseball this year by the Massachusetts company. Fans ...
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NCAA: Hospitality program on target
Executives running the NCAA’s new Final Four corporate hospitality program expect it to meet their moderate expectations for the event despite being the new competitor in a tough market. The NCAA created The Tournament Club program to generate revenue from the previously untapped second ...
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Cavs serve as launch pad for children’s game
Cleveland Cavaliers owner Dan Gilbert has taken a decidedly lower profile during his second season of NBA ownership, but the Quicken Loans entrepreneur is now actively leveraging the Cavs to launch his latest business venture: a children’s game. Gilber ...
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NASCAR’s plans for Hall of Fame include news hub
Dateline: Charlotte. That is one of the biggest benefits overlooked amid all the buzz over the city’s recent selection as home of a publicly funded $154.5 million NASCAR Hall of Fame project. Even as discussions center on tourism and prestige, plans are also in the works for a NASCAR ne ...
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Yahoo! tops NBC in Olympic traffic
Yahoo!’s Web pages devoted to Winter Olympics coverage drew more unique visitors than NBCOlympics.com, according to a widely used Internet traffic measurement firm. In data compiled by comScore Media Metrix, the Yahoo! Olympics pages attracted more unique users in each of the three week ...
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Knicks sweeten pot for season-ticket holders
The Knicks have the NBA’s biggest payroll, yet are battling for the league’s worst record. The New York Knicks, embroiled in one of the most embarrassing seasons in recent team sports history, are offering free concert tickets and other incentives to retain ...
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Turner to roll out NBA playoff spots
Turner Sports will break its NBA playoff advertising campaign with eight new spots directed by Spike Lee. The centerpiece of the 30-second commercials, which will debut the week of March 27, will be the San Antonio Spurs, with Tim Duncan and Robert Horry appearing in four of the commerc ...
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Arrington, attorney back agent despite NFLPA vote
Carl Poston did nothing wrong in his negotiation of LaVar Arrington’s $68 million contract in 2003, and Arrington does not want Poston to be punished for his work on the contract, said Paul Aloe, Poston’s attorney. The NFL Players Association’s Committee on Agent Regulation and Discipli ...
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Washington ballpark construction effort faces a tight time line
The Washington Nationals’ recent victory in their pursuit of a new ballpark brought the franchise another, perhaps even tougher, challenge. HOK Sport and Devrouax & Purnell unveiled ballpark designs for the Nationals last week. District of Columbia officials ...
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Ocean Spray to market Craisins through WNBA sponsorship
Targeting the WNBA’s young female fan base, Ocean Spray has signed its Craisins brand of dried sweetened cranberries to a one-year sponsorship of the women’s basketball league. Ocean Spray also will sponsor the league’s “Be Fit” tour of fitness workshops. ...
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