CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
Upcoming Conferences and Events
Featured Story
CBS is ready to renew deal with U.S. Open08 / 30 / 10CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said. The talks come as CBS for the first time... Tags: This Week's News |
More Stories
New name likely for FIBA World Championship
This year’s FIBA World Championship may be the last. Four years from now, the event could be known as the World Cup. The International Basketball Federation (FIBA) has been considering switching the name for more than a year, with possibilities such as the FIBA World Cup, the Basketb ...
Tags: This Week's News
Wal-Mart to climb aboard Gordon’s car?
Wal-Mart’s potential move into NASCAR has led the retail giant deep into negotiations with Hendrick Motorsports over sponsorship of Jeff Gordon’s No. 24 Chevrolet next season. There continue to be several moving parts to the Wal-Mart discussions with Hendrick and NASCAR, which ...
Tags: This Week's News
NHL reaches retail, licensing deal with Canadian Tire
The NHL last week announced its first hybrid retail and licensing partnership with one of Canada’s largest retailers. The deal makes Canadian Tire the official home improvement retailer of the NHL in Canada and gives the NHL a presence at a ubiquitous retailer that contends that 85 p ...
Tags: This Week's News
WinCraft acquires McArthur Towel in combination of sports license ...
Leading hard goods licensee WinCraft has acquired fellow licensed products company McArthur Towel & Sports. Terms were not released. McArthur, which traces its roots to 1885, will continue to be headquartered in Baraboo, Wis., and be rechristened as McArthur Towel & Sports — a W ...
Tags: This Week's News
PGA Tour partners taking bigger swing at FedEx Cup playoffs
Even with the uncertainty surrounding Tiger Woods’ game and whether he’ll qualify for all four FedEx Cup playoff events, the PGA Tour said sponsor activity will be on par with the past few years. Like any new platform, the playoffs, which begin this week, required sponsors to adapt i ...
Tags: This Week's News
MLS expansion plans extend beyond FIFA’s 20-team guideline
MLS is focused on adding a 20th team, in New York, but its expansion ambitions extend beyond that and could make it the first top-flight soccer league worldwide to add a 21st team. MLS Commissioner Don Garber said last week the league won’t cap expansion at 20 teams. “Our league inc ...
Tags: This Week's News
NAPA Auto Parts installs name on return of AFL’s championship gam ...
The Arena Football League has signed NAPA Auto Parts as title sponsor for its ArenaBowl championship game on Friday. The low six-figure deal gives NAPA six 30-second commercial spots during the game’s NFL Network broadcast along with full in-arena integration, including dasherboard and ...
Tags: This Week's News
Squeeze Play
The Connecticut Tigers, a short-season Class A minor league baseball team playing in a Norwich, Conn., office park, rank a meager 12th in the 14-team New York-Penn League in attendance, with an average draw of about 1,400 fans per game. The club is not yet certain whether it will b ...
Tags: This Week's News
Learfield, Levy team up on campus
Learfield Sports and Levy Restaurants have formed a joint venture to pursue food contracts at college sports facilities and have recently signed deals at Iowa State, Missouri and Purdue that start this football season. Learfield has multimedia rights deals at all three schools. For Levy ...
Tags: This Week's News
NBA clubs adopt dynamic pricing
Software firm and dynamic-pricing specialist Qcue has signed deals with three NBA teams for the coming season. The Atlanta Hawks, Houston Rockets and Utah Jazz are the first pro basketball clients for Qcue, an Austin, Texas, company that already is working with the San Francisco Giants ...
Tags: This Week's News
