Talk of warming trend in relations gets cool reception

Any hope that the NFL and the NFL Players Association might have a warmer era ahead — Sports Illustrated reported recently that Commissioner Roger Goodell and NFLPA Executive Director DeMaurice Smith got along well during an Aug. 13 negotiating session — was privately scoffed at dur ...

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NFL, partners push Back to Football

The NFL’s Back to Football marketing campaign is a $50 million effort to brand the start of the season, league owners were told last week, with its initiatives reaching into schools, offices, sponsor companies, broadcasters and retailers. Mark Waller, the NFL’s chief marketing office ...

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Super sales for NFL and Fox

The NFL’s TV advertising market has moved so early this year that sources say Fox will be in the unprecedented position of heading into the regular season with just a handful of Super Bowl spots left to sell. Most of those remaining Super Bowl spots are in the fourth quarter, sources sa ...

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Is football the next Farmville?

CBSSports.com has struck a deal with fantasy games developer Fantasy Moguls to create a Facebook-based fantasy football game called Franchise Football. The new game aims to merge traditional fantasy football with popular Facebook-based casual and social games, such as Mafia Wars and ...

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Paciolan, StubHub launch ticket partnership

Paciolan and StubHub have agreed to a partnership in which StubHub’s secondary ticketing functionality is offered with Paciolan’s primary ticketing systems for college football and basketball. Financial terms of the deal were not disclosed, but the multiyear pact is based heavily on rev ...

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PGA Tour adds women’s, youth apparel licensees

The PGA Tour has added 10 new licensees, some of which will take the tour deeper into women’s apparel and accessories and youth clothing. Tour licensees have access to the PGA Tour marks, as well as those from the Champions and Nationwide tours, the Players Championship, the Tour Cha ...

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UFC gets ex-NBA exec to lead Far East push

UFC has hired former NBA executive Mark Fischer to lead the efforts to expand its brand in the Far East. Fischer worked 12 years for the NBA and was most recently senior vice president and managing director of NBA Asia, responsible for developing league businesses and operations in the ...

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Diverse cast vies for NASCAR ride on BET show

The show is billed as an opportunity to change the face of NASCAR. Ten blacks, Hispanics and women, all living in one house, competing for a job as a driver in a sport that has been dominated for 60 years by white males. That competition will play out this fall in “Changing Lanes,” a ...

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Marketers question value left in AVP brand

Through its 22 years, the AVP Tour bounced across the American sports scene. The country’s top beach volleyball circuit became an Olympic favorite on television and a TV staple among niche sports, but it also had to withstand bankruptcies, player revolts and numerous ownership changes. ...

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