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Octagon CMO: Tech and tech-related companies are sports’ ‘new endemics,’ offer biggest room for growth

Published in SportsBusiness Journal on 05 / 08 / 17

When marketers at the largest sports properties think about how to increase sponsorship revenue these days, it usually becomes an exercise in further dividing the burgeoning technology sector. At the NFL and NBA, close to a third of sponsors are technology providers of one form or another; at MLB it...

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Tags: Technology, Marketing and Sponsorship

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