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First Look podcast: MLB tech and more

Published in SportsBusiness Journal on 03 / 13 / 17

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03/13/17
Wearable tech wins over MLB

Major League Baseball has established a framework that could unlock a deep trove of player performance data, as it has approved four analytics companies to provide on-field wearable technology this season. The move marks another major step forward as the league and the players association begin t ...

Tags: Technology

03/13/17
Holograms produce real results in sports

Holograms in sports have largely revolved around life-size images of celebrities, whether it’s hitting with “Maria Sharapova” at the U.S. Open or listening to a “Vince Lombardi” pep talk at the Pro Football Hall of Fame. Now holograms are offering a new way to advert ...

Tags: Marketing and Sponsorship, Technology

03/13/17
Company Watch: Foxtenn

In the last week of February at a low-level tennis tournament in a suburb of Barcelona, Spain, sports got a live look at what could become the first major competitor in the line-calling technology field dominated by Sony’s Hawk-Eye for over a decade. Competitors in the International Tennis ...

Tags: Technology

03/13/17
Video replays may be on way to dugouts

Video replays could be coming to MLB dugouts this season as part of MLB’s newly revised instant replay rules. Major League Baseball and the MLB Players Association this month announced new measures to further the sport’s push to improve pace of play. Among them was a new 30-second lim ...

Tags: Technology

02/27/17
From the Field of Player Performance

H igh-performing professional sports teams make more money for the franchise. As the head of physical performance and sports medicine for the Golden State Warriors during last year’s record-breaking season, I found some of the numbers to be ...

Tags: Opinion, Technology

02/27/17
Entrepreneur builds ‘FOMO’ data business

Mark Phillip, founder and chief executive of Austin-based Are You Watching This, has staked his professional life around the concept of FOMO. Fear of missing out is the underbelly of the technology company, which has quietly built over the past decade a growing business developing excitement rati ...

Tags: Media, Technology

02/27/17
NFL expanding use of football data chips

The NFL is moving forward with inserting a tracking chip in footballs for all games in the 2017 season, which will greatly add to player performance statistics. The move is not designed to aid first down and touchdown calls, however, and the data won’t be showing up on TV screens dur ...

Tags: Leagues and Governing Bodies, Technology

02/13/17
Deal brings Ingenuity on board for ISC

International Speedway Corp. has found a new sponsor for its Vision video board property: Ingenuity Sun Media, a company that specializes in digital advertising. The multiyear deal with the New Jersey-based company will be announced this week, when NASCAR’s 2017 season gets underway with th ...

Tags: Marketing and Sponsorship, Technology

02/13/17
Florida’s ‘Swamp’ goes indoors

Editor’s note: This story is revised from the print edition. When University of Florida fans refer to “The Swamp,” they’re usually talking about the Gators’ football field. But last week, thanks to a new court projection video, Florida turned the basketball pl ...

Tags: Colleges, Technology

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