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First Look podcast: Feb. 6, 2017

Published in SportsBusiness Journal on 02 / 06 / 17

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02/01/16
CBS goes large for Super Bowl 50

CBS started its Super Bowl 50 marketing blitz just hours after Malcolm Butler intercepted a Russell Wilson pass to seal a Super Bowl XLIX win for the Patriots one year ago. The network, which will have produced more Super Bowl games than any other, rolled out its first Super Bowl 50 promo the Mon ...

Tags: Super Bowl, Media

02/01/16
Memories: Paul Tagliabue

PAUL TAGLIABUE Former NFL commissioner A s the Denver Broncos and Carolina Panthers prepare to compete in Super Bowl 50, it is clear that the Super Bowl is healthier and more attractive than ever to sports fans in America and globally. In recent years, the Super Bowl games have ...

Tags: Super Bowl

02/01/16
Memories: Don Renzulli

DON RENZULLI Executive vice president of events, NHL Renzulli was senior director of event operations at the NFL and has been part of 33 Super Bowls. S uper Bowl XXXVI in New Orleans was the first Super Bowl following 9/11. In early October, the game was rescheduled from Jan ...

Tags: Super Bowl

02/01/16
Memories: John Bello

JOHN BELLO Former NFL Properties president; founder of SoBe In his role with the NFL’s marketing and promotion arm, and as a fan, Bello has attended 18 of the 49 Super Bowls played to date. F irst Super Bowl: Super Bowl XII in New Orleans, Cowboys vs. Broncos. I have seen ...

Tags: Super Bowl

02/01/16
Bay Area provides foodie Super Bowl

Michael Mina Restaurant in San Francisco will feature an ultra-exclusive, $10,000 apiece, six-course feast for the Culinary Kickoff benefit. Mina will be joined by other high-profile chefs. Photos by:  MICHAE ...

Tags: Events and Attractions, Super Bowl

02/01/16
Media Day set for live coverage

The NFL is trying to make Super Bowl week’s annual Media Day its next successful made-for-TV event by moving the event from Tuesday to Monday in prime time. Seeing ratings success with its draft and combine, the league believes it can model Media Day after the Olympics’ opening ceremo ...

Tags: Super Bowl, Media

02/01/16
Host markets target ways for event to leave legacy

When the owners of the New York Giants and Jets landed Super Bowl XLVIII in the spring of 2010 — nearly four years before the game was played in February 2014 — they wanted to leave a mark beyond having the Vince Lombardi Trophy hoisted at MetLife Stadium. Because of the sheer size of ...

Tags: Super Bowl

02/01/16
Memories: Bill Schmidt

BILL SCHMIDT President, Pegasus Sports Marketing The longtime Gatorade sports marketing chief has attended 27 Super Bowls. His first was Super Bowl X. I was in graduate school at the University of Tennessee when a Pittsburgh area high school friend called me from Miami. He was t ...

Tags: Super Bowl

11/30/15
SB 50 takeover planned for SF restaurant

With Super Bowl 50 being held in one of the top food cities in America, the NFL is joining with restaurateur Michael Mina to convert one of his San Francisco restaurants into a football-themed eatery during Super Bowl week. On The 50 will be the temporary name given to Mina’s RN74 Mission S ...

Tags: Marketing and Sponsorship, Super Bowl

01/26/15
The year that was

January ■ Members of the Oakland Raiders cheerleaders, the Raiderettes, become the first of five NFL cheerleading squads to file lawsuits against their respective teams for violating state labor laws. Other teams to have cases brought against them include the Buffalo Bills, Cincinnati Bengals ...

Tags: In-Depth, Super Bowl

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