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First Look podcast: Feb. 6, 2017

Published in SportsBusiness Journal on 02 / 06 / 17

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Tags: Super Bowl

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02/01/16
Sponsors go deep on activation

NFL corporate sponsors are once again attempting a near-impossible task: cutting through the barrage of marketing messages in a Super Bowl host city. Visa’s downtown San Francisco headquarters will be lit up nightly with dig ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
Players will take ‘tech tour’

NFL Players Association player leaders and other NFL players will visit some major Silicon Valley corporations, including Uber, Facebook and Intel this week. What union officials are calling the “tech tour” was NFLPA President Eric Winston’s idea. “After the Super Bowl ...

Tags: Labor and Agents, Super Bowl

02/01/16
‘NFL Honors’ grows into marquee event

Difficult as it is to believe, five years ago, the NHL had an annual televised awards show and the NFL did not. The NFL’s biggest awards were adjudicated by The Associated Press and awarded with all the glory and impact a press release could deliver. In 2011, league officials were looking t ...

Tags: Events and Attractions, Super Bowl

02/01/16
Memories: Leigh Steinberg

LEIGH STEINBERG Steinberg Sports & Entertainment The well-known agent has attended 19 Super Bowls. W arren Moon and I attended my first game in 1983. He was still playing in the CFL and that game reinforced his belief that he belonged as an NFL starter. In 1986, I had my fir ...

Tags: Super Bowl

02/01/16
Driving the market for appearances

The NFL Players Association has booked more than 675 paid appearances for players at events around this week’s Super Bowl, the highest number ever. Appearances are up by more than 20 percent over last year’s Super Bowl in Arizona and the Super Bowl two years ago in New York, said Ahma ...

Tags: Labor and Agents, Super Bowl

02/01/16
SB research: TV ratings

A CBS camerman watches the action at Super Bowl I, which was simulcast on NBC. Photo by: CBS There is much talk and speculation each year regarding the size of the Super Bowl audience. For ex ...

Tags: Super Bowl, Research and Ratings

02/01/16
Memories: Jim Steeg

JIM STEEG Former NFL senior vice president of special events Steeg was best known as the Super Bowl czar while serving as the NFL’s point person in organizing the event. He worked 27 Super Bowls and attended one other (Super Bowl X) as a spectator. T he Super Bowl evolved in ...

Tags: Super Bowl

02/01/16
Super Bowl I: Cheap seats

N obody goes to the Super Bowl today on a whim. But 50 years ago, that’s how Edward McNally, now a Manhattan attorney, got to see the first Super Bowl live. As a 10-year-old from Chicago, where his father was a surgeon for the Blackhawks, McNally was a last-minute sub for his mom on a trip to ...

Tags: Super Bowl

02/01/16
Memories: Quick Hits

JOHN OSBORN President and CEO, BBDO, New York This year BBDO produced Super Bowl ads for  Snickers and Mountain Dew Kickstart. I remember one of the first things I worked on when I came to BBDO in 1991 was a Ray Charles Supe ...

Tags: Super Bowl

02/01/16
Memories: Steve Brener

STEVE BRENER President, Brener Zwikel & Associates Brener’s public relations firm has represented the NFL since 1988, promoting such elements as the NFL Experience, NFL Shop, charitable events, NFL Honors, concerts, Tazon Latino and the entertainment surrounding game day. Th ...

Tags: Super Bowl

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